News

07 June 2013

OMEGA premieres Planet Ocean in Shanghai and Beijing

Planet Ocean, a movie directed by Yann Arthus-Bertrand and Michael Pitiot in partnership with OMEGA, premiered in Shanghai and Beijing on June 4th and 7th respectively. The 90-minute documentary, which draws on the talents of some of the world’s leading aerial and underwater cinematographers, oceanographers and biologists, was created to change the way people look at the world’s oceans and encourage them to view conservation and stewardship as responsibilities shared by everyone on Earth

OMEGA brand ambassador Simon Yam was present at the premiere to share his memories of making the movie with an audience of media representatives and guests. “I am so pleased to have participated in the aerial shooting of Planet Ocean in Shanghai. From the route flown, to the position of the cameras, to the professionalism of every staff member, I can feel the admiring spirit of Yann’s team. The experience has led me to believe that we should realize the importance of the world’s oceans and treasure this natural resource.”

Planet Ocean aims to explain some of Earth’s greatest natural mysteries in a way that is accessible to everyone. It encourages young people to see that a more sustainable world is not only desirable but achievable.  The film combines the kind of breath-taking aerial shots that Arthus-Bertrand is renowned for with underwater imagery captured by an award-winning team of cameramen. Its gorgeous composition and the inspirational content have helped Planet Ocean win the award for Best Cinematography at Blue Ocean Film Festival, the world’s most prestigious ocean film festival.
 

OMEGA and GoodPlanet Planet Ocean partnership
OMEGA has been working with Yann Arthus-Bertrand since 2011, when it announced its partnership with the GoodPlanet Foundation, an organization founded by Arthus-Bertrand with a global reputation for its unflinching dedication to the promotion of sustainable development.  GoodPlanet suggests realistic and optimistic solutions to protect the environment, and encourages each individual to take action for the planet.

OMEGA and GoodPlanet Foundation have established an initiative that will help raise awareness of the need to protect the world’s oceans by showing their beauty and explaining the challenges humankind and the oceans are facing together. They collaborate on the production of books and materials that not only focus on the majestic splendour of the oceans but also educate people about what might be done to preserve them.

This year, OMEGA released the Seamaster Planet Ocean 600M GoodPlanet wristwatch as a tribute to GoodPlanet Foundation and their contributions to preserve our environment and marine system. As the other Planet Ocean series diver’s watches, this timepiece is inspired by the diverse and captivating colours of the ocean. More meaningfully, OMEGA has committed a portion of the proceeds from this timepiece to fully fund a project to preserve the mangroves and seagrasses in Southeast Asia and to educate the local population about the conservation of these important natural resources, which are a critical part of a balanced ecosystem.


OMEGA – a legacy of oceanic exploration and advocacy 

OMEGA has long been associated with the planet's oceans and concerned with their health and preservation. In 1932, it released the world's first diver’s watch. In 1936, Dr Charles William Beebe, the American naturalist and underwater explorer who was one of the inventors of the bathysphere, spoke enthusiastically about how well his OMEGA Marine had served him when he was working 14 metres beneath the surface of the Pacific Ocean for extended periods of time.

Commander Yves Le Prieur, the father of the aqualung, was often photographed underwater wearing his own OMEGA Marine. Jacques-Yves Cousteau famously wore an OMEGA Ploprof and Jacques Mayol – the legendary free diver known as "The Dolphin Man" – wore an OMEGA Seamaster on his record-setting dives.

When the late Sir Peter Blake, OMEGA's friend and brand ambassador, retired from competition as one of the world's most successful competitive sailors, he committed his energies to the protection of his beloved oceans. Sir Peter was motivated by a simple motto: "No water, no life." He organized his non-profit organization, Blakexpeditions, under the auspices of the United Nations and OMEGA. In fact, he called his ship the Seamaster, naming it after OMEGA’s iconic watch line. After navigating the ship to Antarctica in 2001, he sailed for the Amazon, where he was killed in December of 2001. Happily, the Seamaster continues to sail as the Tara. Tara Expeditions is a foundation that was established nearly ten years ago. It organizes educational and scientific missions with the schooner. Its scientific experts and the knowledge they accumulated on previous voyages contributed to the making of the film.

Planet Ocean was created in the spirit of OMEGA’s support of the late Sir Peter Blake and to underscore the brand’s decades-long dedication to oceanic health and exploration. With the launch of Planet Ocean, OMEGA encourages everyone to cherish and protect the sustainable development of marine systems.
 
      

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