News

15 July 2013

OMEGA introduces bicolour Ladymatic models and global campaign at La Nuit Enchantée in Thailand

OMEGA introduced its latest Ladymatic models and global advertising campaign for the collection at an event inspired by the classic beauty and femininity of the Ladymatic wristwatches. The event not only marked the launch of these beautiful bicolour timepieces, but also welcomed guests to enjoy OMEGA’s newest boutique in Thailand.

La Nuit Enchantée was held on the first floor of the OMEGA Boutique at The Emporium. The elaborate decoration with butterflies and flowers suggested an enchanted forest and well-known celebrities and guests, including renowned Thai actress Sinjai Plengpanich, were invited to revel in the romantic atmosphere.

At fashion’s forefront since its legendary name was revived in 2010, the OMEGA Ladymatic collection is enhanced with timepieces that feature the combination of enduring 18K yellow or red gold and smooth stainless steel. Other models with eye-catching blue and pink dials were also introduced at the event.

With its feminine design and state-of-the-industry mechanics, the collection has graced the wrists of leading women around the world.

Award-winning actress Nicole Kidman has been an ambassador for OMEGA and the “face of Ladymatic” since 2010 and is featured in the brand’s multi-media Ladymatic campaign. The photographs used in the print advertisements were taken by fashion photography legend Peter Lindbergh. Dubbed “the poet of glamour,” his work has been published in every major international magazine for over 30 years.

The OMEGA Boutique at The Emporium
The 100-square-metre boutique at The Emporium features OMEGA’s global design concept which is conceived around the themes of sun, water, earth and time. Images of Nicole Kidman in the brand’s Ladymatic campaign decorate the walls and complement the other displays in the sales area.
 

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