Prestige watch manufacturer OMEGA brought to Singapore, for the first time, its highly successful jewellery collection, known as Bijoux, which made its international debut in Paris in April 2002.
For the occasion, OMEGA specially flew in one of its star brand ambassadors,
the tennis celebrity Anna Kournikova, to officially launch the collection. It
was Anna’s first visit to Singapore.
The Bijoux collection comprises jewellery pieces that bear the distinctive
hallmarks of OMEGA, such as the famous claws of the Constellation watches in
the “Griffes” line and the Greek letter ? - the last letter in
the Greek alphabet, standing for accomplishment and perfection - in the “Symbole” line.
Like all OMEGA watches, each item in the Bijoux collection benefits from expert
design vision and is manufactured to the strictest OMEGA quality standards
using only the most precious materials. The Bijoux collection comprises elegant,
classic pieces: jewellery distilled to its purest and most fluid form.
Said Stephen Urquhart, President of OMEGA, who was also in Singapore to preside
over the event, “We are proud to bring the Bijoux collection to Singapore,
which is an important market to us. The watch market here is very sophisticated
and we felt it was timely and appropriate to expand our range of products and
introduce the Bijoux collection to complement our timepieces. I am certain
the Bijoux collection will do well, as have our ladies’ watch collections,
especially the highly popular OMEGA Constellation series.”
The official launch by Anna Kournikova, accompanied by Mr Urquhart, took place
in a grand ceremony at South Galleria 3 at Millenia Walk. An Oriental theme
was chosen for the event. Anna, who looked stunning in a specially designed
qipao, was given a rousing welcome by lion dancers. After the fanfare, she
signed off on a billboard with the Chinese character “bao”, written
in calligraphy. “Bao” means “precious” in reference
to the jewellery. Anna was invited to complete the Chinese character by inking
in the final stroke. She then autographed it and put her seal on it with her
name in Chinese. This auspicious moment was marked by another performance by
the lion dancers who then proceeded to unveil two scrolls depicting two rings
from the Bijoux collection.
After the launch, Anna and Mr Urquhart proceeded to the Cortina watch boutique
at Millenia Walk to view the Bijoux collection. The collection is exclusively
available at Cortina.
In addition to the inauguration of the Bijoux collection, OMEGA also introduced
a new edition of its popular Speedmaster Automatic model for ladies in three
retail outlets -Cortina, Sincere and The Hour Glass – which showcase
the OMEGA watch collection. Only three exclusive pieces of this new OMEGA Speedmaster
Automatic with Diamonds are available in Singapore. In conjunction with the
launch, OMEGA donated three of these watches (one at each retail outlet) for
auctioning, among the outlets’ customers, for charity.
A sum of S$37,386 raised from the auction went to The Straits Times School
Pocket Money Fund. The fund, set up on October 1, 2000, supports families in
financial trouble, by providing pocket money to their school-going children.
Mr Urquhart remarked: “OMEGA is proud to be able to contribute to this
worthy fund which benefits children as OMEGA supports UNICEF in its long-held
philosophy of helping charity.”
Anna visited each retail outlet to present the donated OMEGA watch to the
highest bidder and to meet its VIP customers.
Anna Kournikova capped her visit to Singapore with an appearance at a gala
dinner held at The Four Seasons Singapore, to present the Bijoux collection
to the public for the first time and where she handed over a cheque of all
the auction proceeds to Peter Khoo, the chairman of The Straits Times School
Pocket Money Fund.
A highlight of the evening was an auction of a tennis racquet autographed
by Anna and a fashion parade featuring the best in the OMEGA Bijoux and ladies’ watch
collections. Crowning the night of glamour was Anna’s appearance in a
dazzling gown, at the end of the fashion parade, to thunderous applause, wrapping
up an occasion to remember. She was also wearing exclusive collections from
Valentino, The Link, Ungaro, Inez, La Perla and Allan Chai throughout the day
and at the gala dinner.
Joining Anna in gracing the gala event was a host of OMEGA brand ambassadors
from Singapore and Malaysia. The Singapore brand ambassadors present that evening
were Fiona Xie, Ivy Lee and Eunice Olsen; from Malaysia, the brand ambassadors
were Ziana Zain and Amy Mastura.
The prestige watch manufacturer OMEGA has a history that spans over 150 years.
This includes pioneering experience in the many fields of watchmaking: from
precision competitions to sports timekeeping, from design awards to watches
for professional use in space or under water.
Over the years, OMEGA has itself developed considerable expertise in jewellery
making, having won several Oscars of the Diamonds International Award with
its first jewellery collections in the 1960s, as well as seven Golden Rose
of Baden-Baden awards for its jewellery in the 1970s and the city of Geneva
Prize in 1975. After a hiatus of several years, OMEGA returned to the world
of jewellery making in 2002.
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