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12 October 2004

OMEGA Launches First Flagship Store in Guangzhou

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Leading luxury watchmaker OMEGA has further expanded its presence in the Chinese <br/>market with the launch of its first Flagship Store in Guangzhou on 12 October <br/>2004. In keeping with OMEGA&#8217;s illustrious tradition, international singing <br/>sensation CoCo Lee and Taiwanese pop star Richie Jen, both OMEGA ambassadors, <br/>made special appearances to help launch the store.

The new Flagship Store is located at the China Hotel, one of Guangzhou’s


most prestigious shopping addresses and the home to a variety of well-known international


luxury brands. The occasion was celebrated with a host of exciting activities


including the traditional Lion Dance that marks all of OMEGA’s store openings


in China. Richie and CoCo arrived in a convertible Maserati and were welcomed


by a group of fans before officiating the Lion Dance performance. This was followed


by ribbon cutting and toasting ceremonies, after which Richie and CoCo toured


the Flagship Store signing their OMEGA advertising images.


Mr. Percy Mak, Retail Operation Manager of OMEGA China and Hong Kong, commented


on the opening, saying “OMEGA is delighted to launch our 14th Flagship


Store in China, this time in Guangzhou. Launching the Flagship Store is recognition


of the rapid development of the Guangzhou market which is growing in affluence


and is home to many OMEGA enthusiasts. The Flagship Store in Guangzhou will


further our brand exposure in China and helps us to better serve the many discerning


watch enthusiasts in the country.”


Similar to Flagship Stores in Hong Kong and elsewhere in the world, the Guangzhou


store offers Asia’s most comprehensive collection of OMEGA products and


retails the most exclusive OMEGA lines like its exquisite jewellery collection,


Bijoux. The new Flagship Store will also serve as the focal point for OMEGA’s


world-class customer and after-sales services in Guangzhou with an OMEGA master


watchmaker present in the store at all times.


OMEGA, with its continuous expansion plan in China, now has flagship stores


in key cities like Beijing, Shanghai, Dalian, Ningbo and Guangzhou.


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