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26 September 2005

World's largest flagship store opens in Shanghai

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The shop at Nanjing West Road has been opened ready for China's National Holiday week.

The world largest Omega’s flagship store was opened by Mr.  Kevin Rollenhagen, Vice President of OMEGA China & Hong Kong and Mr. Chen Hui Quan, Director and Senior Economist of the Commercial Commission of The People's Government of JinAn, Shanghai District, on the 20th September, 2005.

The store is located at Nanjing West Road, a busy shopping street in the vibrant JinAn district, one of the most prestigious shopping districts in Shanghai. It is ready for a trial run starting October 1st during the National Holiday. The week-long holiday is viewed as an excellent opportunity to boost China's domestic consumption, especially in retailing.

In June, OMEGA opened its first downtown flagship store in the New World Department Store. Now, the world largest flagship store demonstrates the brand's commitment to the China market. OMEGA will continue to expand its investment in China and will grow in pace with China’s economy. 

The flagship store aims to provide a warm welcoming atmosphere with its spacious setting and bright lights. Combined with the magnificent decorations and excellent customer service, OMEGA can offer customers a unique shopping experience. The flagship store will also be used as a showcase for all of OMEGA’s upcoming new products.

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