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28 November 2006

Omega Opens First Flagship Boutique In Malaysia and largest store in South East Asia

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Kuala Lumpur, 28 November – OMEGA, the prestige watchmaker since 1848 today officially inaugurated its first flagship boutique in Malaysia. Also the largest store in South East Asia, this new boutique boasts 1,700 square feet of modern elegance. 

Located at one of Kuala Lumpur's most prestigious addresses, Starhill Gallery, the OMEGA flagship boutique is designed to redefine the meaning of comfort and to create a whole new shopping experience for its customers.  From now onwards, the Brand’s clientele will be able to enjoy a larger and more complete range of OMEGA's timeless and excellent horologic pieces as well as the fluid and elegant contemporary jewellery designs from the OMEGA Fine Jewellery range.

"In the past OMEGA have always built its presence in Malaysia through retailers but as the market develops, we grow to accommodate the varying needs of our audience. We are convinced that this change of strategy will be beneficial for all authorized OMEGA dealers in Malaysia as it will further strengthen the positioning and the prestige of the brand. This boutique marks a new threshold of our expansion in Malaysia." commented Mr. David Ponzo, Vice President, OMEGA South East Asia.

Mr. G. Nicolas Hayek Jr., CEO of The Swatch Group Limited added, ”We have observed a shift in consumer behaviour over the years and this new breed of consumers value customer service as highly as they value the products. This trend is gaining much significance in our shopping culture in many countries around the world. Through our own network of boutiques, we can ensure that everyone who walks through our door will receive a detailed level of personalization and service that reflects the brand’s excellence.”

Like many of its contemporaries, the OMEGA flagship store in Malaysia has a beautiful VIP room for private viewing that sets customers at ease once they step into its brown monochromatic space. As customer service plays an extremely important role in retail nowadays, a qualified watchmaker will be permanently based in the OMEGA Boutique to provide technical advices, perform after-sales repairs and offer the most professional and efficient customer service to the OMEGA clientele. The boutique’s point of difference is the lounge area or rather the bar area in this case.  While you take the time to select from the wide range of watches and jewellery, rest assured your companion is well taken care of and occupied at the bar area with drinks and an internet access.

To mark this proud achievement, OMEGA hosted a cocktail party that saw many local celebrities and luminaries including OMEGA’s Malaysian ambassadors Dayang Nor Camelia and Ziana Zain arriving at the red carpet.  But the true star for the evening was definitely the boutique that drew many praises from the crowd.

As guests walked through the veils shrouding the entrance, a beautiful European themed lounge area complete with chandeliers and fountains greeted them. A notable feature was the window display that left many guest puzzled as to whether the two-faced porcelain mask mannequins were mechanical or real. 

Dayang Nor Camelia gave the crowd a stunning vocal performance from her latest album to round off this spectacular evening.

 

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