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16 December 2009

OMEGA opens sixth Boutique in Switzerland

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OMEGA has announced the opening of a sixth OMEGA Boutique in its home country of Switzerland. The newest store is located at Geneva International Airport.

Like the other OMEGA Boutiques, the new location features the brand’s four main watch families, Speedmaster, Seamaster, Constellation and De Ville. In addition to the timepieces on which OMEGA has built its reputation since 1848, the Boutique at the airport in Geneva features OMEGA’s Fine Jewellery and Fine Leather Collections as well as the new Aqua Terra Eau de Toilette pour Homme, OMEGA’s first fragrance.

 

OMEGA will be adjacent to the Hour Passion Boutique established by its Swatch Group partner Tech-Airport, a leader in airport distribution for watches and jewellery. The Boutiques are in the Airport’s Departure Transit Zone.

 

The OMEGA Boutique at the Geneva International Airport has a retail space of 35 square metres.

 

OMEGA also has boutiques in Geneva’s city centre as well as in Zurich, Lucerne, Berne, and Interlaken.

 

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