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18 August 2010

OMEGA launches the New Constellation in India with Brand ambassadors Abhishek Bachchan and Sonali Bendre Behl

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OMEGA, the prestigious Swiss watch company, announced the launch of its latest collection - New Constellation – at a glittering star-studded event. Brand ambassadors Abhishek Bachchan and Sonali Bendre Behl dazzled the ramp with twelve other beauties to launch the new collection.

Infused with grace and attitude, these fashionable designs effortlessly bring style and technology together. The new range prides itself with the supernova dial design and brings a new variant of style and sophistication into the Omega range.

 

At the heart of the launch of the New Constellation lies its promise of design superiority and exclusivity. In addition to traditional designs, the New Constellation offers to consumers contemporary yet dressy watches. The range presents a mix of sleek and strong looks. The women’s line introduces leather straps for the first time in the Constellation range. 

 

Announcing the launch of the new line, Mr Raynald Aeschlimann, Vice President and International Sales Director, OMEGA said ”The popularity of OMEGA has grown manifold during the last few years. It was only imperative that we honour our patrons with something more. With the new range and a strong brand ambassador association, we are confident of achieving another quantum breakthrough in the luxury watch segment this year. The alluring new designs will definitely captivate every watch connoisseur’s heart. We hope to incite a whole new set of customers to buy luxury watches, thereby growing this segment”.

 

The launch evening witnessed models Joey Matthew, Laxmi Rana, Indrani Das Gupta, Krishna, and Rebecca walking through with pieces of spectacular aesthetic effects and subtle beauty. Gauri and Nainika’s collection - dazzling patterns, and innovative cuts- fascinated everyone present. The show was choreographed by renowned choreographers Aparna and Tanya. As for the OMEGA brand ambassadors, tinsel town diva Sonali Bendre Behl looked stunning in her Gauri Nainika gown and Abhishek Bachchan, one of Bollywood’s most popular contemporary stars was dashing in his ensemble.

 

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