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24 September 2010

OMEGA TV spot welcomes golf back to the Olympic Games

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No one alive today can remember the last time an Olympic Games included golf among its sports. In fact, it only happened twice, once in 1900 and the second and final time four years later. Golf will be reintroduced as an Olympic discipline at the Rio de Janeiro 2016 Olympic Games.

OMEGA, known both for its role as Official Olympic Timekeeper and as a leading supporter of international golf, has created a television commercial to welcome the sport back to the Olympic Games.

 

The spot features Spanish golf star Sergio Garcia teeing off from the golf course in Crans-Montana which hosts the OMEGA European Masters each year. The ball’s progress is followed across Europe and across the ocean as astonished observers look up to see it flying over their heads. The ball reaches South America and lands on a green in Rio de Janeiro, Brazil where it roles into the cup.

 

The on-screen tagline says, “After more than a century golf returns to the Olympic Games” and closes with OMEGA’s famous logo.

 

OMEGA president Stephen Urquhart talked about the importance of Olympic Games golf to his brand. “We are thrilled that golf will be included as an Olympic sport,” he said. “It is long overdue. All of us are looking forward to introducing our friends from the international golfing world to the Olympic community. This TV commercial is a creative way to bring two of OMEGA’s great sporting passions together.”

 

You can watch the TV spot here:  www.omegawatches.com/spirit/sports/golf-returns-to-the-olympics

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