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4 March 2011

OMEGA Celebrates the Constellation Luxury Edition with Brand Ambassador and Supermodel Cindy Crawford in Shanghai

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Swiss luxury watchmaker OMEGA celebrated the Constellation Luxury Edition at an evening gala held at “Bubble” – Shanghai Port International Cruise Terminal – located at the shore of Huangpu River in Shanghai, China’s fashion capital, with supermodel Cindy Crawford, who has been an OMEGA brand ambassador since 1995.

Stepping onto the red carpet that led to a venue bathed in the glittering reflection of light on the Huangpu River cast by the Pudong skyscrapers, it was the perfect setting for Cindy Crawford, who wore the Constellation Luxury Edition watch, and a roster of Chinese celebrities including actor Simon Yam and his model/actress wife, Qi Qi, acting couple Lu Yi and Bao Lei, and fashion designer Alex Wang.

                                                         

Fashion icon Cindy Crawford has made significant contribution to the OMEGA Constellation's reputation as a fashion watch line, not only by appearing in advertising campaigns but through her involvement in product design, giving her personal input and suggesting the finishing touches. The result is that the Constellation collection has been famously promoted as “Cindy’s Choice”.

 

The Constellation has long been synonymous with the art of luxurious precision in its most refined form. Since 1982 it has featured the iconic "griffes" or claws that make it one of the world's most recognizable timepieces. In 2009, OMEGA redesigned and upgraded the Constellation. While the watches in the new line have all the elements that have made Constellation such a success for so many years, they also proclaim their own identity.  Within the new Constellation collection, the Constellation Luxury Edition was created to express the values of the line at its most glamorous. The uncompromising luxury delivered in this edition is represented by one of the most elegant wristwatch collections released in OMEGA’s history of more than 160 years.

 

In his remarks, Stephen Urquhart, President of OMEGA, said, “A symbol of luxury and prestige, Constellation has long been one of the standard-bearers of our brand. For almost thirty years, the Constellation claws have been a recognizable symbol of the Constellation line. It is fitting that we are introducing the Constellation Luxury Edition in Shanghai. Like this dynamic city, the Luxury Edition is defined in equal parts by respect for tradition and its modernity. This event reflects our commitment to China and its importance to OMEGA.”

 

OMEGA’s My Choice campaign, featuring an image of a popular OMEGA ambassador along with a photograph of a watch from Constellation family, and a text limited to the subject’s name and the words MY CHOICE, has been always popular with Chinese consumers and has contributed to OMEGA's clear leadership position in the Chinese market.

 

On this evening, the latest advertisement featuring Cindy and the Constellation Luxury Edition was unveiled for the first time. Dressed in a black evening gown, Cindy looked as stunning as ever, remaining uncompromisingly Cindy. She remains as vigorous and beautiful as she was  she joined the brand.

 

Cindy, wearing Constellation Luxury Edition, made a catwalk entrance on the gala runway. The guests reacted enthusiastically to the supermodel whose face and body adorned the covers of a staggering 1,000 magazines in the course of her career.

 

Looking back on her years as an OMEGA brand ambassador, Cindy Crawford sad, “I will never forget the moment fifteen years ago when I was invited to OMEGA’s workshop in Bienne, which is where I made the definitive choice for the final design of the Constellation My Choice watches. For decades, Constellation has been part of my life. The watch is quite feminine. It’s spectacular and exquisite. It’s a perfect watch for women who value themselves and their lives.”  

 

Prior to the gala evening event, Cindy Crawford and OMEGA president Stephen Urquhart made a tour of OMEGA’s two new Corporate Flagship Stores located at The Swatch Art Peace Hotel and Xintiandi. These two stores, with their unique historic architectural features, amazed the supermodel who commented that they would surely let customers enjoy "a special OMEGA experience in the house of the brand."

 

On the afternoon of the previous day, Cindy spent two hours as the “Supermodel Mentor” at a local professional modeling agency. Standing at the center of a group of Chinese models, she talked about her experiences and what she had learned from modeling in her long, successful career. She also shared professional modeling techniques such as how to walk and pose.

 

On every occasion of her stop in Shanghai, Cindy Crawford wore the OMEGA Constellation Luxury Edition. “Constellation is always my choice. It hasn't changed for 16 years.”

 

 

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