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14 March 2011

OMEGA welcomes world champion heptathlete Jessica Ennis as ambassador

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OMEGA has announced that heptathlete Jessica Ennis has joined its family of brand ambassadors. The 25-year-old British sports star is one of the dominant athletes of her generation having won the World and European Championships in the heptathlon as well as a World Indoor Championship in pentathlon.

She will make her first appearance on behalf of the brand when the OMEGA Countdown Clock is unveiled in Trafalgar Square on 14th March. The date will mark 500 days to go before the start of the Games.

 

OMEGA President Stephen Urquhart, whose brand will serve as timekeeper at the London 2012 Olympic Games, is excited that Jessica Ennis is now part of an ambassador roster that includes George Clooney, Nicole Kidman and Michael Phelps. He said, "We are delighted that Jessica has joined our family of brand ambassadors. Her accomplishments as a multi-event athlete are so remarkable that it's hard to believe that she is only 25 years old."

Looking ahead to the next Olympic Games, Stephen Urquhart added, "Jessica's recent championships confirm that she will be one of the athletes to watch at the London 2012 Olympic Games and we all look forward to watching her compete in her home country."

 

Jessica Ennis is looking forward to her partnership with OMEGA. The Sheffield native said, “I am very proud to be joining the OMEGA family, and am honoured to have the chance to work closely with them as we all continue our journey towards London 2012.  Timekeeping is everything in sport. A 1/100th of a second can be the difference between a gold and silver medal, so OMEGA really is at the service of athletes all over the world”.

 

OMEGA's brand ambassadors are selected from the worlds of fashion, entertainment, sport and adventure. They have been an important part of the Swiss watchmaker's marketing strategy since 1995 when supermodel Cindy Crawford started working with the brand.

 

When the London 2012 Olympic Games open in July, OMEGA will assume its official timekeeping role for the 25th time. Founded in 1848, the brand has built its reputation on innovative watchmaking and unparalleled performance in accuracy trials. OMEGA produced the only wristwatch ever to be certified a marine chronometer in 1932 and its Speedmaster watches were worn on the moon in all six lunar missions.

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