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15 May 2013

OMEGA premieres Planet Ocean in Switzerland

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Since 2011, OMEGA has worked alongside the GoodPlanet Foundation raising public awareness of our oceans and sharing its dedication to sustainability. On May 15 2013, OMEGA celebrated the Swiss premier of Planet Ocean, a landmark new environmental documentary directed by Yann Arthus-Bertrand and Michael Pitiot.

The luxury brand hosted a cocktail party and exhibition at La Cité du Temps in Geneva. Guests had the opportunity to look at breath-taking photographs of underwater nature taken by Yann Arthus-Bertrand.  More than 200 guests and journalists attended the screening in the Pathé Rex cinema. They were impressed by the film and its strong messages in support of oceanic health.

 

The Planet Ocean film, which combines spectacular aerial and underwater images, draws on the talents of the world’s leading underwater cinematographers, oceanographers and biologists. It was created to change the way people look at the oceans and to encourage them to imagine conservation and stewardship as responsibilities shared by everyone on earth.

 

 

 

Yann Arthus-Bertrand, one of the world’s best-known environmental activists and filmmakers, said of his partnership with OMEGA: “When OMEGA proposed the Planet Ocean project to me, I accepted almost immediately; it was time to look at things directly, to illustrate and to denounce the dangers threatening our oceans and therefore our planet. This documentary is not intended to moralize, but rather to raise consciousness.”

 

OMEGA, which invented the first diving watch in 1932, has a long legacy of creating timepieces that help explore and enjoy the oceans. With that history in mind, OMEGA funded Planet Ocean and commissioned acclaimed photographer, filmmaker and environmentalist Arthus-Bertrand and his non-profit organization, GoodPlanet, to create a film with the goal of raising awareness of ocean conservation.

 

Planet Ocean

The 90-minute eco-documentary draws on the talents of some of the world’s leading aerial and underwater cinematographers, oceanographers and biologists, has been created to change the way people look at the oceans and to encourage them to imagine conservation and stewardship as responsibilities shared by everyone on Earth. The film’s world premiere was at the Rio+20 Earth Summit in 2012.

 

 

OMEGA Seamaster Planet Ocean 600M GoodPlanet GMT

Inspired by the diversity of the ocean, the Seamaster Planet Ocean 600M GoodPlanet is presented on either a classic stainless steel bracelet or sporty blue rubber strap.

 

The lacquered orange 24-hour scale stands out on the bi-directional polished blue bezel ring, a feature which complements the helium-escape valve located at 10 o’clock on the brushed and polished 43.5 mm stainless steel case. The caseback, engraved with “GoodPlanet Foundation”, also features a scratch-resistant sapphire crystal, making it possible to see OMEGA’s revolutionary technology within.

 

Like all of OMEGA’s Seamaster Planet Ocean timepieces, this model was designed with extreme adventurers in mind and is water resistant to 60 bar (600 metres/ 2000 feet).

 

 

At its heart is the exclusive OMEGA Co-Axial calibre 8605, a self-winding movement with a three-level Co-Axial escapement and Si14 silicon balance spring. This remarkable timepiece performs with such reliability and accuracy that it is offered with a full four-year warranty.

 

OMEGA has committed a portion of the proceeds from this Seamaster Planet Ocean 600M GoodPlanet to fully funding a project to preserve the mangroves and seagrasses in Southeast Asia and educating the local population about the conservation of these important natural resources that are such a critical part of a balanced eco-system.

 

Exhibition in La Cité du Temps, Geneva - until June 9

Open daily - from 9:00 to 18:00

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