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27 June 2013

OMEGA presents “ Planet Ocean” film in Russia for all who care about the environment

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On June 27, OMEGA organized the premiere screening in Russia of Yann Arthus-Bertrand’s celebrated film Planet Ocean. The event, attended by the prestige watch brand’s clients and friends, was held in the Cinema Hall of Moscow’s GUM department store.

It also featured a presentation of OMEGA’s new Seamaster Planet Ocean 600M GoodPlanet wristwatch, which has been introduced to support one of the brand’s key missions – protection of the environment and marine ecosystems.

The event was visited by Andrey Makarevich, the director of numerous films about the oceans, the famous traveler and collector of OMEGA watches. He willingly shared his experience in oceans study. Among the guests were also well-known fashion expert Evelina Khromchenko, actress Ekaterina Volkova, Russian painter Daniil Fedorov and many others.


Before the screening, everyone assembled in the OMEGA Boutique where, that evening, an atmosphere of mystery and impenetrability of the ocean’s watery depths provided a wonderful complement to an exhibition of unique photographs taken by the film’s director during the shoot.


With rich heritage in the exploration and preservation of the oceans, OMEGA produced the Planet Ocean film in cooperation with GoodPlanet Foundation, an organisation founded by Arthus-Bertrand.


The partnership is celebrated by the new OMEGA Seamaster Planet Ocean 600M GoodPlanet watch which was introduced to the guests at the event.  OMEGA has committed a portion of the proceeds from this outstanding timepiece to fully funding a project to preserve the mangroves and seagrasses in Southeast Asia and educating the local population about the conservation of these important natural resources that are such a critical part of a balanced eco-system.


After the presentation of the watch, the guests were invited into the hall for the screening of Planet Ocean. As anticipated, the film had a profound impact on all members of the audience, who reported that it made them pause to think and realize that every inhabitant of the Earth has a duty to protect and conserve its marine resources.

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