OMEGA’s innovative 3-D animated television commercial was awarded by Montres Passion and Ringier tonight in Geneva with the “Watch Advertisement of the Year” prize in the category “Film and Cyber”. The commercial, with its unusual length of 70-seconds, is focused on the brand’s Co-Axial technology.
Stephen Urquhart, the president of OMEGA, accepted the award on behalf of the company. He said, “All of us at OMEGA were delighted by this commercial’s ability to communicate a technical message in such an emotional way. We have been gratified by the public’s response to it and we are particularly pleased to be honoured by Montres Passion and Ringier.”
The sequences in the film unveil the perfection of nature interacting elegantly with gearwheels and other components hidden inside mechanical watch movements. These natural and man-made elements appear to be regulated – in perfectly harmonious interaction – by the clockwork gears. The images make subtle reference to themes familiar to fans of OMEGA as viewers are led on a whirlwind journey through the brand: rolling oceans, high-profile sporting events, an astronaut on the Moon and action films are suggested in constantly evolving, dreamlike sequences.
Download hi-res image (
By downloading the above image, I confirm that I have read and accept the
The photographs made available in this database free of charge are copyrighted and are to be used exclusively for editorial purposes. Any other use, in particular of a commercial nature, is prohibited. The photographs may not be modified except to the extent it is absolutely necessary for their publication, such as with respect to size. The following copyright notice must be added to any photograph used: “ © OMEGA Ltd. ” All rights reserved. The photographs are to be used exclusively in connection with the watch manufacturer OMEGA Ltd. and/or its watches.