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16 August 2014

Let the Youth Olympic Games begin!

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OMEGA's Countdown Clock in Nanjing has been steadily ticking away the seconds, minutes, hours and days to the opening of the Nanjing 2014 Youth Olympic Games and at precisely 8 p.m. on August 16th, the time reached 0:00:00, signalling the beginning of the world's highest-profile sporting event to feature young athletes.

OMEGA has served as Official Timekeeper of the Youth Olympic Games since the inaugural edition in Singapore in 2010 and will again be on hand at every venue to time, measure, record, display and distribute the results of each competition for all 28 sports, including the programme’s two newest events, golf and rugby.

3500 athletes between 15 and 18
More than 3500 talented, dedicated athletes between the ages of 15 and 18 will take part in the Youth Olympic Games. No one illustrates the strength of the field and the quality of the performances at the Games better than OMEGA brand ambassador Chad Le Clos. The South African swimmer won five medals at the inaugural edition in Singapore in 2010 and went on to be a gold medallist at the London 2012 Olympic Games only two years later.

Chad Le Clos and another member of the OMEGA family, golfer Michelle Wie, are both Youth Olympic Games ambassadors and will have the opportunity to share their own experiences with the young participants at the Games. 

Chad Le Clos: a huge stepping stone
Chad reflected on the importance of the Youth Olympic Games, saying, "The Games in Singapore were a huge stepping stone for me and helped me enormously in preparing for the pressures of my first Olympic Games in London. But more than the sport, the memories and friends that I made will last forever, and I'm excited to be part of the YOG experience once again."

Michelle Wie: the importance of having a dream
Michelle, who won her first Major earlier this year, is excited about her role and said, "I feel so honoured to be part of the Youth Olympic Games. I'm hoping to teach young people to have fun with their game, to be competitive, to really want something and to realise the importance of having a dream. I think it's really important to inspire young people to take up sport." 

OMEGA: the timekeeper
In its long history, OMEGA has established itself as one of the world's premiere watchmakers, renowned for the quality of its timepieces and for a 166-year commitment to innovation. The brand has distinguished itself in precision trials, timeless design and its conquests of space and the oceans' depths. OMEGA also has an unparalleled reputation in sports timekeeping and has served as Official Olympic Games timekeeper 26 times since 1932.

For more information about OMEGA and the 2014 Youth Olympic Games, please visit the following page.

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