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4 August 2015

OMEGA's Seamaster Bullhead "Rio 2016" – The countdown begins

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In just one year's time, the world's greatest athletes will converge on Brazil for the Rio 2016 Olympic Games. As the seconds tick down, OMEGA is proud to introduce the Seamaster Bullhead Rio 2016 Limited Edition – a celebration of heritage, precision, and sporting excellence.

Launched at a special OMEGA event in the Olympic host city on 3 August, the Bullhead "Rio 2016" is sure to set pulses racing.

At first sight, it is instantly recognizable for its unique style and design. The blue leather strap links directly to the Rio 2016 Olympic Games logo, and features subtle stitching along each side, coloured yellow, green, red and black to remind the iconic Olympic rings. This colour theme is continued on the 60-minutes rotating inner-bezel, serving as a meaningful reminder of the unity and harmony that the Olympic rings signify.

At the same time that this special timepiece was announced, OMEGA also officially introduced three new “friends” from the world of sailing. Torben Grael is a five-time Olympic medalist and renowned Brazilian sailor, while his daughter Martine Grael and her partner Kahena Kunze are the world ranking leaders of the new Olympic class, the 49erFX.


Along with seeing the athletes, guests at the event were also able to get a close-up view of the new watch. And the case itself has a true link to history and sport. This particular style was first released in 1969, and was used by rally drivers to time their laps. It's highly appropriate then, that the spirit of speed has now evolved to exemplify OMEGA's continuing association as the Official Timekeeper of the Olympic Games.


Like its predecessors the Bullhead "Rio 2016" also features a central chronograph seconds hand and a 30-minute recorder at 12H. It's interesting to point out, that the name "bullhead" was originally a nickname, coined by watch collectors who admired the shape of the timepiece, and concluded that it indeed looked like the head of a bull. There is no doubt that the qualities of strength and determination will be on show next year.

The Seamaster Bullhead Rio 2016 Limited Edition is being released exactly one year before the Olympic Games get under way. Only 316 of these remarkable watches will be made available. This is in honour of the 3rd time that golf has been included at the Olympic Games, as well as the year 2016.

Built with OMEGA's exclusive Co-Axial calibre 3113, and stamped with the Rio 2016 Olympic Games logo on the caseback, this is sure to become an instant collector's item. Before the first race is run, the winning standard in watchmaking has already been set.

Discover the OMEGA "Rio 2016" Collection here.

Further information about Olympic timekeeping here.

Have a look at the Seamaster Bullhead collection here.

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