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10 May 2001

OMEGA opens brand new shops in Moscow

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To celebrate the opening of the first store in Moscow dedicated solely to the OMEGA brand, the prestige Swiss watchmaker welcomed numerous representatives from the press and television to a press conference with famous British watchmaker Dr George Daniels, inventor of the revolutionary new Co-Axial Escapement found in the new OMEGA De Ville watches.

At the press conference, the new OMEGA De Ville watches were presented, with Dr Daniels on hand to explain the full intricacies of the Co-Axial Escapement. The new OMEGA De Ville is the first series-produced watch to use such an escapement, which considerably reduces friction and thus guarantees a more stable accuracy over time.



Following the press conference, the "Swiss Watches" OMEGA boutique at Petrovka Ulitsa 17 was officially opened by Dr Daniels, together with OMEGA President Stephen Urquhart and Alexander Ebralidze, the owner of Salon Buhre, the joint venture partner for this latest OMEGA Flagship Store. Dr George Daniels again provided explanations of the Co-Axial Escapement and shared his experience in watchmaking with the press in one-on-one interviews.



Later in the day, a VIP room extension to the Moscow Eurotime store at Sretensky Boulevard 2 was also officially inaugurated. Once again, OMEGA's new De Ville with Co-Axial Escapement proved to be the main talking point, and is sure to be an item much in demand in the new sales room.

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