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10 November 2000

Omega Hong Kong Open

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Leading international watch manufacturer Omega continues its tradition of supporting Asian golf by announcing its title sponsorship of the Omega Hong Kong Open. The Open tees off from December 14 to 17 at the Hong Kong Golf Club in Fanling, NT.

In another exciting development, the prize money for the Omega Hong Kong Open, which is the season-ending event on the Davidoff Tour, has been set at a record total of US$500,000. This is the first time in the history of the 42-year old event that the purse has reached the half-million dollar mark.Omega will also present this year's winner with an 18K Gold Speedmaster Moon Watch valued at over HK$100,000 to mark their first year as title sponsor.For the past five years Omega has been a major supporter of Asian professional golf. In 1995 Omega became the title sponsor of the Asian PGA Tour, an association that continued until 1998. Omega has also sponsored the APGA Championship for the past five years, commencing in 1995 as part of the Omega APGA Tour and running through last year.





"This is a wonderful new sponsorship initiative for Omega to undertake," said Kevin Rollenhagen, Vice President of Omega China & Hong Kong. "The Hong Kong Open is one of Asia's oldest and most established professional golf championships and we are extremely proud to be title sponsoring it for the first time." Golf is one of Asia's most popular sports, and Omega's five-year sponsorship of the game represents our commitment to enhancing the lifestyle of people throughout the region," added Rollenhagen.Last year's champion Sweden's Patrik Sjoland will be returning to defend his Open title together with Italian Ryder Cup player Costantino Rocca, former Hong Kong Open winner, Ian Woosnam, and 1998 British Open champion David Lawrie. Eugene Cernan, the last man to land on the moon, will be a special Omega guest at the Hong Kong Open Pro Am event held on December 13. Earlier this year Omega also penned a new long-term sponsorship agreement with the European Masters tournament in Crans-Montana, one of the most prestigious sporting events in the Swiss sporting calendar.The new five-year agreement confirms Omega's commitment to the world of golf and is a direct result of its four-year commercial support for the event as the official timekeeper. Last year's event was highlighted when Omega?s brand ambassador, Ernie Els made a guest appearance at the pro-am.Jock Mackie, President of the Hong Kong Golf Association (HKGA), the sanctioning body for the Open, said; "The Hong Kong Golf Association is delighted to welcome Omega on board as title sponsor of the SAR's flagship event, the Hong Kong Open. The Hong Kong Open is one of the jewels in the crown of Asian golf and is deserving of such a distinguished principal sponsor as Omega." For the first time in many years the Omega Hong Kong Open will also be broadcast live during the weekend for three hours on both Saturday and Sunday on CNBC Sports in Asia, with extended highlights being broadcast on CNBC Sports Europe.





"With a new title sponsor in Omega, an increase in prize money of US$200,000 from last year, and live television coverage of the weekend, there?s no doubt that the Omega Hong Kong Open will be one of our finest Opens ever," added Mackie. This year also marks the first time the tournament has been jointly promoted by ProSport Management Ltd, the Asian PGA Tour Ltd, and CNBC Sports International Ltd. Part of the Omega Hong Kong Open's charm is down to its superb venue, with the Composite Course at the Hong Kong Golf Club once again being used for the tournament."It promises to be another great Open," said Hugh Staunton, Captain of the Hong Kong Golf Club. "Last year we had over 10,000 spectators on the final day and I am sure that the crowds will once again flock to the Hong Kong Golf Club in December.Jock Mackie, President of the Hong Kong Golf Association (HKGA), the sanctioning body for the Open, said; "The Hong Kong Golf Association is delighted to welcome Omega on board as title sponsor of the SAR's flagship event, the Hong Kong Open. The Hong Kong Open is one of the jewels in the crown of Asian golf and is deserving of such a distinguished principal sponsor as Omega."





For the first time in many years the Omega Hong Kong Open will also be broadcast live during the weekend for three hours on both Saturday and Sunday on CNBC Sports in Asia, with extended highlights being broadcast on CNBC Sports Europe. "With a new title sponsor in Omega, an increase in prize money of US$200,000 from last year, and live television coverage of the weekend, there's no doubt that the Omega Hong Kong Open will be one of our finest Opens ever," added Mackie. This year also marks the first time the tournament has been jointly promoted by ProSport Management Ltd, the Asian PGA Tour Ltd, and CNBC Sports International Ltd.Part of the Omega Hong Kong Open's charm is down to its superb venue, with the Composite Course at the Hong Kong Golf Club once again being used for the tournament.





"It promises to be another great Open," said Hugh Staunton, Captain of the Hong Kong Golf Club. "Last year we had over 10,000 spectators on the final day and I am sure that the crowds will once again flock to the Hong Kong Golf Club in December"

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