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17 September 2001

OMEGA Rue De La Paix 7

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The first OMEGA store in Paris is ideally located on one of the capital's most luxurious streets: at Rue de la Paix 7. After the inauguration of its first two stores, at Bahnhostrasse 52 in Zurich and Rue d'Antibes 69 in Cannes, OMEGA continues to consolidate its presence in the world's main luxury shopping areas.

From the outside, the Paris store is easily recognisable by the illuminated OMEGA sign above the main entrance. Three imposing display windows reflect the world of OMEGA. The first presents the Speedmaster and Seamaster collections, with the star attraction being the new OMEGA Speedmaster Broad Arrow, which signals the brand's return to "manufacture". This window is sure to attract fans of sport, excitement and adventure. The second window, dedicated to the Constellation collection, mainly displays ladies' watches, together with the gents' watches from the same collection. The third window is reserved exclusively for the presentation of the Co-Axial, a technical revolution presented recently by OMEGA.



The ground floor has a total surface area of 260m2 and is divided into three specific zones: the store proper (185m2), with an exhibition area and two plasma screens for broadcasting OMEGA's most recent international events. This promotional area will constantly change to reflect topical themes related to OMEGA. The second zone is the welcome area, in the centre of the store, which precedes the third zone - the sales zone - consisting of four points of sale. Furthermore, a skilled watchmaker is always on hand to offer technical advice and carry out minor repair work. A "collector's corner" is also available, where watch aficionados can consult OMEGA's own exclusive historical and reference works. The back of the store houses the customer service, as well as the store's safe.



In October, a 160m2 repair and restoration workshop unique in its kind will be opened on the first floor.


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