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10 August 2003

Denmark, host of the first Nordic Open on the European Tour, welcomes Official Timekeeper OMEGA

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Prestige watch manufacturer OMEGA is delighted to have taken on the role of Official Timekeeper of the first ever Nordic Open: not only was this the first European Tour golf event ever to have taken place on Danish soil, it was also perhaps the largest sporting occasion ever to have been hosted by the country. Signing a three-year contract to act as Official Timekeeper of the Nordic Open reaffirms OMEGA's commitment to golf on an international level and notably to European Tour events: the firm is also title sponsor of the OMEGA European Masters in Crans Montana, Switzerland, and the OMEGA Hong Kong Open.

The 2003 Nordic Open attracted widespread media attention, with the full four days' action broadcast live on national television, reaching an international audience of over 200 million. The four-day event was attended by an impressive turnout of 35 000 spectators.



The OMEGA brand featured prominently throughout the event and was notably underscored by the presence of a 100 square-metre boutique set up especially for the occasion in a prime position on the edge of the first fairway. OMEGA also had two flights competing in the Pro- Am tournament on Wednesday 6 August. Here, OMEGA retailers had the opportunity - along with other tournament sponsors and club members - to play alongside the professionals, as 42 three-man teams - each with the help of a PGA pro – battled it out on the course.



The three-year agreement that was reached between The European Tour and new Danish promoters, Danish Golf Company, numerous sponsors as well as Official Timekeeper OMEGA, was the fruit of much hard work on the part of many to realise the goal of staging the first Nordic Open on the European Tour in Denmark. It is fitting that the event, which this year carries a prize fund of 1,600,000 Euros, should take place in a country which is producing an increasing number of world-class players. Just last year, no fewer than four Danish golfers – Thomas Björn, Anders Hansen, Sören Hansen and Steen Tinning – each secured a winning title. Among the top golfers who belong to the OMEGA brand's family of star ambassadors is champion female Danish player, Iben Tinning.



Nevertheless, it was Englishman Ian Poulter who emerged as the winner of the Nordic Open. Poulter fired a final round 66 for a 22-under par total and his second European victory of the 2003 season. This tremendous victory has enabled Poulter to improve his world ranking position by 23 places, and he now lies just outside the World Top 50 at No.53 – the highest position of his career.



OMEGA looks forward to continuing to support the Nordic Open and is confident that all the dedication and hard work that has been invested to establish the right foundation for promoting such a vast event will ensure that it remains a highlight of the European Tour for years to come.



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