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29 October 2003

Germany's first OMEGA flagship store opens in Hamburg

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OMEGA is pleased to announce that its first flagship store in Germany has opened in Hamburg. The elegant "Neuer Wall" provides the perfect location for the prestige Swiss watchmaker's first monobrand store in Germany. OMEGA presents its entire collection in the stylish environment of the new store and offers detailed information about the brand.

With the opening of OMEGA's new premises in Hamburg there are now eight exclusive OMEGA flagship stores worldwide. After the first store opened in Zürich in December 2000, others soon followed in Paris, Cannes, Milan, Bangkok, Hong Kong and Jeddah. The concept behind these stores is a selective reinforcement of the existing distribution network in the world's major cities. OMEGA sees these new monobrand stores as a strategic marketing investment to further enhance the brand's image and market potential. This attractive new way of presenting OMEGA watches in the world's most prestigious shopping areas helps to convey the complete depth of the emotion that brings the brand to life.



The new OMEGA flagship store in Hamburg not only offers a comprehensive insight into the brand and its models, but also has an experienced master watchmaker to offer competent service and professional advice. Like all OMEGA flagship stores worldwide, the new store in Hamburg will be a centre for information, service and permanent dialogue with the OMEGA brand.



Two large show windows on the "Neuer Wall", crowned by golden OMEGA logos, give an eye-catching presence to the exterior of the new store. The interior sales and presentation area covers some 100 square metres and is furnished in light maple wood with seated areas in the familiar OMEGA red. The "Constellation Sky" on the ceiling of the store is a particular attraction and recalls OMEGA's longstanding association with the history of space exploration.



To celebrate the opening of the new store in Hamburg, OMEGA is presenting an extraordinary exhibition of historical timepieces from the OMEGA Museum for one week only – a tribute to the rich history of this watch manufacturer. These remarkable timepieces can be seen from 31 October until 8 November 2003 at the OMEGA flagship store, Neuer Wall 2-6 (Monday to Friday from 10am to 7pm, Saturday from 10am to 6pm).


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