The Travel Issue

For the very first time Omega, makers of the watch that went to the moon and stole the heart of James Bond, is launching a global lifestyle magazine.

Issues will follow every March and September, with an initial print-run of 100,000 copies. The magazine is available to Omega customers worldwide through the company's unique global network of flagship stores and boutiques, all located in the best shopping streets of the most important cities in the world from Beverly Hills to Bangkok and Bond Street to Bahnofstrasse.

"Lifetime" makes an attractive gift for men and women of 30 years of age and up who share a taste for quality and a strong interest in fashion and urban living. Each issue will focus on a particular theme strongly related to the emotions and interests of our clients and readers. Top journalists and photographers will contribute articles on lifestyle, luxury, sport, design and art, as well as fashion and urban living.

September's first issue is "The Travel Issue", with more than half of the 124 pages devoted to the world of travelling. In each issue 20 per cent of pages will focus on Omega itself, giving a far clearer insight into the watches and jewellery of the famous Swiss brand than any other magazine can provide. A further 20 per cent of pages will be about the world of Omega and its partnerships in golf, sailing, the Olympics, space exploration, the Solar Impulse project, James Bond and the other Omega Brand Ambassadors. Regular features will include a major fashion shoot, timezone and essentials for him and her.

Omega has created "Lifetime" as a present to its customers, strongly believing that outstanding print magazines are precious collectors' items and carry emotional and relevant messages very well.