The Green Edition

The “Green Edition” of Lifetime has a special focus both on our natural environment and the Vancouver 2010 Olympic Winter Games.

The issue is packed with features including interviews with the Swatch Group’s outspoken Chairman and long-time environmental advocate Nicolas G. Hayek and with Oscar-winning actor George Clooney, who was appointed by Hayek to the board of directors of Belenos Clean Energy Holding Ltd., a company founded to explore clean alternatives to internal combustion engines.

The “Green Edition” also includes a large section called “How to Save the World” whose articles are filled with tips on what we as individuals can do to preserve our precious planet’s ecological balance. Well-respected resource experts and activitists have contributed to the magazine and their thoughtful comments are provocative and informative.

OMEGA watch enthusiasts will find extensive reportage on the redesign of the entire Constellation line. In 2009, OMEGA updated and upgraded each watch in the popular Constellation family in one of the most eagerly-anticipated product launches of the year. Lifetime’s readers are taken behind the scenes and introduced to the newest Constellations.

The Vancouver 2010 Vancouver Olympic Winter Games are just around the corner and Lifetime’s advance coverage includes a story about Vancouver, one of the world’s most beloved cities. Appropriately, the article is focused on green initiatives which have characterized the city as it prepares for a sustainable Olympic adventure. There is also a pull-out section dedicated to the Games at which OMEGA will serve as Official Timekeeper for the 24th time.

The “Green Edition” of Lifetime – available from OMEGA Boutiques –makes a meaningful contribution to our environmental dialogue. With these timely features combined with the coverage of the Olympic Winter Games and some of OMEGA’s most popular products, Lifetime is continuing to establish itself as a “must read” lifestyle magazine.