Golf
OMEGA has been playing a leading role in making golf a truly global sport. The company has been involved in tour and tournament sponsorship for years and welcomed the IOC’s announcement that golf will be included in the Rio de Janeiro 2016 Olympic Games.
OMEGA is one of the few watch brands in the world with a history and tradition that can compete with that of the noble sport of golf. Founded in 1848, twelve years before the first-ever British Open took place at Prestwick Golf Club near Glasgow, OMEGA’s involvement in international golf today includes tour and tournament sponsorship as well as official timekeeping.
“. . . a history and tradition that compete with that of the noble sport of golf.”
In 2007 OMEGA became the title sponsor of the World Cup of Golf. Founded in 1953, the World Cup is the oldest and most prestigious global golf team event, which invites two-man teams from 28 leading golfing nations to compete for the title. Under OMEGA’s sponsorship, the World Cup is played at Mission Hills in China, the world’s largest golf complex.
The association with the World Cup further establishes OMEGA’s presence in international golf. The brand also serves as title sponsor for some of the world’s leading tournaments including the European Masters, the Dubai Desert Classic, and the Dubai Ladies Masters. In 2009, the OMEGA European Masters tournament in Crans-Montana, Switzerland was the first event ever to be co-sanctioned by the European and Asian Tours.
OMEGA counts golfers Sergio Garcia and Michelle Wie among its brand ambassadors.
To commemorate its connection to the world of golf, OMEGA introduced a unique model to its popular and distinctive Constellation watch line. The OMEGA Constellation Double Eagle blends technical innovation with design excellence in a wristwatch which is at once elegant and sporty.
With the rest of the world golfing community, OMEGA celebrated the announcement that golf will be included in the 2016 Rio de Janeiro Olympic Games. It is fitting that the sport OMEGA has supported so enthusiastically for so long will be included in the Olympic Games, for which we have been Official Timekeeper 24 times since 1932.
www.omegamissionhillsworldcup.com
www.omegaeuropeanmasters.com
