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THE SAVIOUR OF AN INDUSTRY

1983

THE SAVIOUR OF AN INDUSTRY

In 1983, Nicolas G. Hayek took on the challenge of revitalising the ailing Swiss watchmaking industry. Following the merger of ASUAG and SSIH, Hayek was made CEO and instated a range of measures aimed at preserving the long heritage of Swiss horology.

Within five years, Hayek had elevated the company (renamed SMH and then later Swatch Group) from an unknown future to the status of most valuable watchmaker in the world. Today, the Swiss watchmaking industry continues to flourish thanks to his foresight and dedication.

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