The Seamaster Pop-up Boutique

The storefront of the New York Seamaster shop of OMEGA

Open on Fifth Avenue in New York with a brand new collection to discover.

The Seamaster Diver 300M is back and better than ever - thanks to a brand new makeover and many updated details in design. Now, to showcase this exciting collection, OMEGA has introduced a Seamaster Pop-up Boutique at 711 Fifth Avenue in New York. For one month only, the store pays homage to the brand’s extensive history of ocean exploration and diving technology expertise.

On display, are the 15 newest Seamaster Diver 300M models. With 6 in stainless steel, and 8 in a mix of stainless steel and gold, the new collection brings back nuances from the 1993 original, including a special Limited Edition Titanium Tantalum and Gold version.

The boutique also presents the models along with an array of NATO straps for prime consumer customization, and additional pieces from the full Seamaster collection.

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Inside the Seamaster shop of OMEGA in  New York

A selection of OMEGA Nato straps


  • Nato Straps - 031ZSZ002046

    Polyamide black strap, orange-bordered

  • Nato Straps - 031CUZ010751

    Brown Novonappa leather strap

  • Nato Straps - 031ZSZ002042

    Polyamide 5-stripe black & red strap

  • Nato Straps - 031ZSZ002044

    Polyamide black strap, grey-bordered

  • Nato Straps - 031CWZ007884

    Polyamide 5-stripe grey & blue strap

  • Nato Straps - 031ZSZ002045

    Polyamide 5-stripe black & grey strap