News detail

21 March 2006

Ian Thorpe renews longstanding partnership with OMEGA at the Melbourne 2006 Commonwealth Games


18 March 2006 – What better way to celebrate nearly ten years of partnership than to continue such a successful working relationship? OMEGA is pleased to announce the extension of its agreement with Ian Thorpe as an international ambassador for the brand. The swimming superstar and passionate watch collector is one of the longest serving OMEGA ambassadors and has already added a special touch to numerous international events organised by OMEGA.

Ian states – “I am delighted and thrilled to extend my contract with OMEGA until 2008. OMEGA is a brand that I have a strong affiliation with as it was my first ever sponsorship at the age of 13, when I was presented an OMEGA watch by Alex Popov”.

Joining the OMEGA family in 1997, Ian was the first Australian athlete and the youngest person ever to be a brand ambassador for the prestige Swiss watch manufacturer.

It has also allowed Ian to share his passion for design by injecting his unique sense of style into the creation of selected watches, and taking this involvement one step further with Ian personally designing a gents’ ring for the OMEGA Bijoux jewellery collection.  Paying particular attention to the watches he chooses to wear personally, Ian was most recently the international OMEGA ambassador for the launch of the Seamaster Planet Ocean, the ultimate watch for professional divers.

Mark Watson, Brand Manager for OMEGA states – “Ian is a central part of our Australian communications strategy and we are thrilled to be continuing our relationship with him until the 2008 Beijing Olympics (OMEGA is the official timekeeper) and hopefully beyond”.

The history of OMEGA, which spans over 150 years, has been marked by excellence and a constant pioneering spirit. Sharing such similar values, and with Thorpe wearing the OMEGA Seamaster watch that could almost have been named for him, it is hardly surprising that this winning partnership has been so successful for so long. Thanks to the extension of the agreement signed in Melbourne today, this will also continue for the foreseeable future.