News detail

25 October 2006

Omega invites Martina Hingis to Interlaken to open its fourth boutique in Switzerland


Bienne/Interlaken, 23 October 2006. Martina Hingis, Omega Ambassador, cut the ribbon to officially open the new OMEGA Boutique in Interlaken in the presence of Stephen Urquhart, President of Omega, and Adelbert Bütler, CEO of Bucherer SA.

OMEGA offers its clients a very wide choice of prestige watches from at the most exclusive locations around the world. After <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Zurich, Berne and Lucerne, OMEGA has opened its fourth boutique in Interlaken, Switzerland. Lovers of luxury watches and jewellery will enjoy visiting the 70 m2 boutique that combines a blend of classical elegance with timeless design and technological development. Located in the heart of Interlaken at 54 rue Höheweg, the new boutique will offer its international clientele in the Bernese resort the ultimate in Swiss watchmaking know-how. The OMEGA Boutique will be managed in collaboration with Bucherer SA, a leading retailer of deluxe Swiss watches for many years. The opening of the Interlaken Boutique represents a new stage in the professional relationship between Omega and Bucherer after the success of the OMEGA Boutique inaugurated in Lucerne earlier in 2006.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

The official opening of the OMEGA Boutique in Interlaken was celebrated by a cocktail party with special guest Martina Hingis, accompanied by Stephen Urquhart and Adelbert Bütler. To mark the occasion Stephen Urquhart presented Martina Hingis with the De Ville Ladies’ Chronograph, a watch in red gold set with diamonds. This watch perfectly suits a champion such as Hingis who currently holds the eighth position in the women's world tennis rankings. Hingis has certainly made one of the most successful and spectacular comebacks in the world of professional sport in the recent years.

Martina Hingis met students from the Interlaken Secondary School during her visit and entered into an animated discussion on perseverance, motivation and passion, values that the champion tennis player and OMEGA have in common.