News detail

27 October 2006

The opening of OMEGA’s first ever Flagship Boutique in Russia brings James Bond to Red Square


Moscow, 26 October 2006. Daniel Craig, fresh off the set of the latest James Bond film, Casino Royale, will be in Moscow on the occasion of the inauguration of Omega’s first ever flagship boutique in Russia. The inimitable master spy, played for the first time by the British star Daniel Craig, will be taking time out from Her Majesty’s Secret Service to walk down the red carpet and into the famous GUM department store where 2000 guests will attend the opening party. Mr. Nicolas Hayek, CEO of the Swatch Group and Mr. Stephen Urquhart, President of Omega, will be present to welcome the select number of guests attending the ribbon cutting ceremony of the new exclusive Moscow Boutique.

Craig, and the cast of the 21st 007 adventure, will attend the event at GUM which has been transformed into the Casino Royale for the night.  A ‘Behind the Scenes’ exhibition of photographs taken on the set of the film by star photographer Greg Williams will offer guests a sneak preview of the action, the villains and the evil plots our hero survives.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Martinis – shaken not stirred – poker tables and glamorous settings are sure to make the secret agent feel at home. On this occasion however, Bond will not have to take on his latest opponent, the notorious ‘Le Chiffre’, at the poker table: it is the dashing spy and his watch that is bound to cause a stir when he rolls the dice.  True to the film, Bond will be wearing his reliable ally: the Seamaster Professional 300m with the exclusive automatic winding Omega Co-Axial movement. The handsome blue dial imprinted with a wave pattern looks the part in the sophisticated surroundings of a casino but, like Bond himself, the Seamaster is ready to snap into action at any moment.

Though an historic occasion for Omega, the Swiss watchmaker is no newcomer to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Russia. Exactly 107 years ago, Omega delivered the official watch of the Riga electric tramway company: a Lepine 18’ LOB. The setting could not be more dramatic. The GUM is housed in a Neo-Russian building built at the end of the 19th century by Alexander Pomerantsev and takes up almost the entire eastern side of the Red Square. Today, the GUM is home to more than one thousand designer and luxury boutiques.

The Moscow opening is the latest of Omega’s flagship boutiques, where clients can expect to see the complete range of watches and jewellery as well as limited edition pieces not seen elsewhere.


The prestige watch manufacturer OMEGA was founded in 1848 and since then has continually set the pace in the many fields of watchmaking: from precision, competitions, sports timekeeping, design awards to watches for professional use in space or underwater, OMEGA identifies with a world of achievements  that includes the conquest of space, timekeeping at 22 Olympic Games, numerous precision records and design awards. OMEGA will be Official Timekeeper for the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.



Eon Productions/Danjaq, LLC is owned by the Broccoli family and has produced twenty James Bond films since 1962.  The Bond films make up the most successful franchise in film history and include the recent blockbuster films, GOLDENEYE, TOMORROW NEVER DIES, THE WORLD IS NOT ENOUGH and DIE ANOTHER DAY produced by Michael G. Wilson and Barbara Broccoli. Eon Productions and Danjaq, LLC are affiliate companies and control all worldwide merchandising of the James Bond franchise.


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