News detail

30 November 2006

Nicole Kidman inaugurates OMEGA’s first flagship boutique in Geneva


Geneva, Thursday 30 November 2006 - OMEGA has unveiled today its first flagship boutique in Geneva, representing a milestone in the company’s history and a tribute to the city’s watch making legacy. On hand to inaugurate the latest boutique was OMEGA brand ambassador and Oscar-winning actress Nicole Kidman, whose presence underlines the importance that OMEGA attributes to Geneva’s most prestigious shopping address: “Rue du Rhône”, in the very heart of the city.

Geneva is the 27th OMEGA corporate Boutique to open its doors to the world and the latest addition in the company’s ambitious global retail development strategy, which includes OMEGA’s recent opening of its first exclusive Russian Boutique on Red Square in Moscow with the new James Bond actor Daniel Craig. Earlier in the year, Nicole Kidman cut the ribbon at the company’s biggest flagship store worldwide in Shanghai’s prestigious Nanjing Road. All these elegantly appointed shops are the perfect showcases for a complete range of exclusive OMEGA products, where watch lovers can truly experience the spirit of OMEGA.


Strategically located on Geneva’s elegant Rue du Rhône, this sophisticated boutique provides a luxurious and spacious (240 m2) backdrop for OMEGA’s prestigious timepieces and latest jewellery collections. To commemorate this landmark shop opening ceremony and party, actress Nicole Kidman wore an 18-carat red gold mechanical self-winding De Ville Co-Axial ladies’ chronograph with an eye-catching diamond bezel, dramatically offset by the rich chocolate-brown dial. Though recently launched, the watch has already become a classic and much like Nicole Kidman herself, is a winning combination of intelligence and beauty.

The choice of both Nicole Kidman for the opening of a new OMEGA boutique as well as the De Ville timepiece was particularly fitting. Admired for its innate elegance and glamour, the chronograph reflects a new trend in discerning women buyers. Moving beyond the adage that “beauty is skin deep”, today’s women are as concerned with the mechanical integrity of their timepiece as they are with its intrinsic beauty.

During the international press conference and official inauguration of OMEGA’s Rue du Rhône boutique, Mr. Nicolas G. Hayek, Chairman of Swatch Group and Mr. Stephen Urquhart, President of OMEGA, welcomed Monsieur Pierre-François Unger, President of the State Council and Canton of Geneva. OMEGA ambassador Nicole Kidman spoke to the press about her charity work and her ongoing commitment to UNIFEM (United Nations Development Fund for Women).

Nicole Kidman then left to visit the headquarters of the Geneva-based association “Solidarité Femmes” in the company of the Mayor of Geneva, Mr. André Hediger. The charity provides assistance and support for the women who are the victims of domestic violence. OMEGA has also pledged its allegiance to the “Solidarité Femmes” cause: a clear signal to the city of Geneva of the company’s social and humanitarian mission.


At a high profile party in the evening at the Crystal Tent on Quai Général Guisan the actress mingled with guests that included fellow brand ambassadors Abishek Bachchan, the famous Indian actor, Russell Coutts, three times winner of America’s Cup, as well as Pierre Mueller , the representative of the City.

The highlight of the evening was when Nicole Kidman signed the box containing the De Ville Co-Axial ladies’ Chronograph and proceeded to lock the watch inside a transparent safe. Each one of the 450 guests attending the glittering soirée overlooking Lake Geneva were given a key to see which lucky key holder could open the lock and become the proud wearer of Nicole Kidman’s choice of timepiece.



The Collection


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