News detail

14 June 2007

Cindy Crawford opens world’s newest Omega boutique in Sydney


Sydney, Thursday 14 June 2007 – Supermodel Cindy Crawford unveiled the world’s newest Omega boutique yesterday evening on the exclusive retail strip of Castlereagh Street.

Ms Crawford was joined after the inauguration by fellow Omega Brand Ambassador Ian Thorpe, the great Australian swimmer, as well as Omega president Stephen Urquhart who travelled from Switzerland to oversee the 37th Omega boutique to open its retail doors to the world.

The official party was joined by an exclusive group of 200 guests who gathered under a specially created marquee in Martin Place in the heart of Sydney’s central business district for a series of live performances. The highlight was a specially arranged appearance by representatives of the internationally acclaimed Cirque du Soleil who delivered an inspiring acrobatic performance.

A series of multimedia presentations showcased the history of Omega, which dates back to 1848. The legendary Swiss watch brand, renowned for its precision, has been Official Timekeeper to the Olympic Games for more than three-quarters of a century, a role it will play once more during next year’s Games in Beijing; and it has been the watch chosen by NASA and its astronauts in the conquest of space ever since the early 1960s. The brand’s reputation for exquisite design, craftsmanship and style also sees it as the choice of many of the most fashionable and glamorous men and women around the world.

The new Castlereagh Street boutique will display the most comprehensive selection of Omega timepieces in Australia to date, as well as the brand’s new Fine Jewellery Collection, now available in Australia and modelled for the brand by Cindy Crawford.

The boutique also unveils the very latest in the brand’s interior design aesthetic, which is presented over 133m² and incorporates a private presentation room in addition to the main showroom space.


For further enquiries regarding the new Omega flagship store in Sydney, or the Omega range of timepieces and new Fine Jewellery Collection, please contact Mark Cavanagh of Cav Con on 02 9360 5755 or



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