Omega played a major role at Tiananmen Square in Beijing on 8 August, the day China marked the one-year countdown to the Beijing 2008 Olympic Games with a series of spectacular celebrations. The Omega Countdown Clock reached the magic mark of 366 days, 0 hours, 0 minutes and 0 seconds – exactly one year from the 8.00pm start of the opening ceremony set for 8 August 2008. It's 366 days, and not 365, because 2008 is a leap year – and a lucky one, according to the popular Chinese belief that 8 is a lucky number. The Omega Countdown Clock in Beijing is one of many highly visible signs of a large and growing brand presence in China as the 2008 Olympic Games approach, with three new Omega flagship stores in Beijing alone.
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