News detail

8 October 2007

Great Olympic Moments in Time Exhibition Opens OMEGA Flagship Store in Shanghai JiuGuang Department Store


Shanghai, China, 8 October 2007. October kicked off with perfect timing for OMEGA as a week-long national holiday brought crowds of people to Jiuguang Department Store for the star-studded opening of the Great Olympic Moments in Time exhibition and simultaneous launch of Shanghai’s third OMEGA Corporate Flagship Store. OMEGA Ambassadors Yang Yang, the Olympic Gold Medal speed skater, and Qi Qi, the noted actress, were on hand for the ceremony, as was a prominent friend of OMEGA, the international women’s billiards star, Pan Xiao Ting.


OMEGA’s new Corporate Flagship Store, Shanghai’s third, is located in one of the city’s most highly visible and popular shopping areas in the West Nanjing Road. OMEGA Brand Manager for China Mr. Carlos Cardenas welcomed his celebrity guests and the crowd to the opening ceremony, which took place on 29 September. Mr. Cardenas made an opening speech in which he introduced the Olympic Games and the role of OMEGA as the Official Timekeeper. Yang Yang, Qi Qi and Pan Xiao Ting were invited onstage for a chat as well and presented with the second component of OMEGA’s Beijing Olympic Collection, the Limited Edition De Ville Co-Axial Chronograph Ladies’. Following the ribbon-cutting and toasts with the OMEGA Ambassadors, the Great Olympic Moments in Time exhibition was opened to visitors (the press and media had been offered a sneak preview earlier in the day).


OMEGA’s Great Olympic Moments in Time Exhibition Tour arrived in Shanghai following its initial stop at OMEGA’s Oriental Plaza flagship store in Beijing. Designed to further understanding of the role of timekeeping at the Olympic Games, the exhibition presents a range of historic sports timekeeping systems and devices, along with iconic timepieces and posters documenting OMEGA’s long-term relationship with the Olympic Movement (the company first served as Official Timekeeper at the Los Angeles 1932 Olympic Games). Following its week-long stop in Shanghai, the Exhibition Tour moves on to other key cities around the country before returning to Beijing for the start of the Olympic Games next year.