News detail

26 October 2007

50th Anniversary Speedmaster in Singapore


SINGAPORE 26 October 2007 - OMEGA, the luxury timepiece brand, celebrated the opening of its 50th Anniversary Speedmaster Exhibition with a spectacular night for more than 150 exclusive OMEGA guests.



The venue, a 6000 sq foot tent at the Ngee Ann City Civic Plaza, was transformed into a futuristic, yet elegant site complete with specially-created exhibition halls like Time Hall, Mission Room and Flight Deck – all chronologically tracing the OMEGA time trail. There was even an OMEGA Boutique onsite for those who desired instant gratification!



Guests were first brought on a tour through Time Hall, which revealed a museum of the OMEGA Speedmaster range, featuring watches that date back to 1957, and then onto the Mission Room where they learnt about Speedmaster’s involvement in some of the extraordinary outer-space and moon-landing missions undertaken in the past 50 years. The tour ended with the Flight Deck (the main hall) where guests were ‘wowed’ with a breathtaking setting, one in which they had an experience of standing in a galaxy, under a star-lit sky with the sun and a moon and an impressive model airplane, the SolarImpulse, the latest venture Omega launching, hanging over-head. Also featured as a highlight was the actual-sized Moon Rover vehicle which attracted lots of photo-taking opportunities!



The night commenced with a few words of welcome by Mr David Ponzo, President of Swatch Group, Singapore and Vice President of Omega, South East Asia as well as Guests of Honour, Mr Andre Borschberg, CEO of SolarImpulse and Mr Ralph Plaisted, the first documented North Pole explorer.

OMEGA ambassadors from Singapore, Ms Ivy Lee and Ms Kym Ng, MediaCorp celebrity artistes, were also present to officiate and add excitement to the night.


The official opening was a grand affair with a magnificent display, starting with a crystal ball artist performance leading to a multimedia show triggered off by the Guests of Honour once they placed the crystal ball in the ‘launch console’. This extravaganza filled the room with galaxy images accompanied by music and a video presentation, that of a montage of the history of Speedmaster, interspersed with bursts of brilliant lighting.


If this was not fascinating enough, guests were then treated to a dazzling performance by not one but four unitard clad aerial acrobatics who demonstrated both elegant and precise movements in mid-air. From mid-air to ground, intrigue continued as a multi media show created by 2 ballet dancers performed modern jazz with body movement stunts, in mirror cat-suits with laser beams shining on their bodies. The spectacular evening finally ended with a graceful modern jazz dance performed by ballet dancers.


“Since 1957, the Omega Speedmaster has played a significant role in momentous events including the Apollo 11 Mission, which saw the first astronaut to walk on the moon as well as the first confirmed human trek to the Geographic North Pole. This evening, we are proud to be celebrating the grand opening of the 50th anniversary of Omega Speedmaster Exhibition and are glad to be able to bring our top customers and guests together to enjoy themselves” Commented Mr David Ponzo.


As guests were absorbed with the brilliant performances of the night, they were uniquely treated and served, by ‘robots’, to a sumptuous meal with generous and delicious butler-passed canapés. Lavish live stations offered Camphor Smoked Duck with Rice Paper Wrap and Pan Fried Fettuccini / Fusilli served with a choice of Mushroom Alfredo Sauce or Slipper Lobster Bisque Sauce. With free-flowing champagne and wines, guests partied till late and all left with an etched memory of the night as well as a beautiful gift box containing Pins reflecting the 8 Missions (Patches).