News detail

12 November 2007

“OMEGA Mission Hills World Cup” shines with OMEGA Mission Hills World Cup Double Eagle Watch


[November 12, 2007, Guangzhou] As “OMEGA Mission Hills World Cup” will be held from November 22 to 25 this year, world’s focus has been switched to the golf development in China. With the help of the tournament, the link between OMEGA with golf and China will even more. OMEGA, the 12-year title sponsor of the World Cup, in order to show its prestige position in golf, launches the Double Eagle Co-Axial Chronograph “OMEGA Mission Hills World Cup” on the same day that the historic World Cup Trophy has been once again returning to China.


Internationally, OMEGA has long been one of the prime global sponsors of golf. Powered by OMEGA’s exclusive Calibre 3313 complete with a Co-Axial escapement, these self-winding Double Eagle Co-Axial Chronographs provide unparalleled performance for sportsmen who understand the value of precision matched with power. The highly tactile aesthetics of these 41mm watches are achieved by contrasting surface finishes, a stunning carbon patterned dial and black rubber coated features making them a perfect ally for outdoor sports.

Today, OMEGA officially opens its flagship store at Garden Hotel in Guangzhou. To mark its long-term support and commitment to golf, OMEGA exhibits the Double Eagle Co-Axial Chronograph “OMEGA Mission Hills World Cup” with the OMEGA ambassadors, the renowned Chinese golfer, Zhang Lianwei and the Asian star Richie Jen.

The ‘OMEGA Mission Hills World Cup” marks a key milestone of golf development in China. Kevin Rollenhagen, President of OMEGA Greater China, commented on the exciting sponsorship saying “World Cup is one of the most prestigious competitions in the legend of golf and OMEGA is proud to continue our distinguished history of support to Asian golf. We deeply believe that the event would surely inspire future golf stars and help to catalyze a new era of golf, eventually promote and enhance sports in China”.

“The 12-year commitment of World Cup will also further deepen our exceptional relationship with the China market, where we have been the watch brand of choice for over 110 years", Kevin Rollenhagen added.

In the afternoon, Zhang Lian-wei, leading golfer of Team China, as well as leading world golfer Retief Goosen from South Africa, attend the “World Cup Trophy Returning Ceremony” together with guests from OMEGA and Mission Hills celebrating the most memorial and amazing moment in China golf history. Actually, the participation of both Zhang and Goosen in 1995 World Cup further deep the meaning of the event.

Commenting on the upcoming tournament, Zhang Lian-wei said, “The OMEGA Mission Hills World Cup has provided a great fillip to golf in China and serves as a vital platform to aid and continue China’s golf development. Thank you so much for OMEGA’s support in golf which improve the overall standard of golf in China and provides crucial big game experience for all of the young upcoming professional golfers in China.”

“OMEGA Mission Hills World Cup” is scheduled to be held on November 22 to 25. 28-nation participating international teams will compete for this global honour and share of the US$5,000,000 in prize money. For more information of the tournament, please visit official website: