News detail

14 March 2008

A Bond Girl inaugurates Omega's first boutiques in Indonesia


Caterina Murino, the stunning Italian actress best known for her sizzling performance as Solange Dimitrios in Casino Royale, was in Jakarta to celebrate the openings of two new OMEGA Boutiques on March 11th.

Ms Murino, who had already established herself as a star in Italy, France, and Spain, made a memorable first impression on international film audiences when she first appeared in Casino Royale wearing a skimpy green bikini and riding a white horse.


Her appearance at OMEGA’s two newest boutiques was nearly as memorable. She was on hand to help the prestigious Swiss watch brand inaugurate the boutiques – OMEGA’s first in Jakarta – on 11 March 2008. They are located in Jakarta’s newest upscale shopping centres, Grand Indonesia Shopping Town and Pacific Place Mall.


Caterina Murino enjoyed her visit to Jakarta and to the openings of the boutiques which aim to offer easier access to a more complete range of OMEGA products for Indonesian enthusiasts of superb timepieces and fine jewellery.


Ms Murino is not worried about the so-called “Bond girl jinx” – roles in the iconic spy films seem to have shortened some actresses’ careers. The trilingual star has maintained a busy filming schedule since the release of Casino Royale and she sees the Bond film as a vehicle which has enabled her to participate in a wide range of cinematic projects.


At the OMEGA Boutique opening, Ms Murino mentioned that she is particularly pleased that her Bond-based fame has allowed her to work as a celebrity ambassador for the African Medical and Research Foundation, a charity she supports passionately.


Ms Murino expressed enthusiasm for the range of watches and fine jewellery offered by the OMEGA Boutiques.


In the past 160 years, OMEGA has developed a reputation both for technical innovation and design excellence. The company is renowned for its pioneering spirit – the OMEGA Speedmaster Professional is the only watch ever to have been worn on the moon. OMEGA is also well-known for more than a century of precision records and for its long history of sports timekeeping achievements – including its role as official Olympic Timekeeper, a duty it will assume for the 23rd time this year in Beijing.


OMEGA also produces glamorous jewelled watches and is represented by such celebrity brand ambassadors as Nicole Kidman, Cindy Crawford and George Clooney. The presence of the two new flagship stores in Jakarta indicates the growing sophistication of Indonesian shoppers and the desire they have for luxury timepieces.


OMEGA was founded in 1848 and is a company of the Swatch Group, the world's leading watch manufacturer. Faithful to its original pioneering spirit, OMEGA continues to make technical and watchmaking history with innovation in areas as diverse as sports timing, precision technology and design - innovations that led to the conquest of ocean depths and space.


Through numerous partnership agreements at the top level of competition in various sporting disciplines such as golf, bobsleigh, yachting, athletics and swimming, OMEGA has actively supported for many years the ideal of perfection and precision. Since 1932 OMEGA has been the Official Timekeeper of 22 Olympic Games, a role it will also fulfil in Beijing 2008, Vancouver 2010 and London 2012.