News detail

7 July 2008

Countdown to Beijing 2008 Olympic Games - Singapore


Kuala Lumpur –The two-storey OMEGA countdown clock tower blinked to life amidst much fanfare and anticipation at Suria KLCC, counting down to the minutes the start of the Beijing 2008 Olympic Games. This clock tower is a duplication of the actual one in Tiananmen Square. Activating the clock tower were Mr. David Ponzo, Country Manager of the Swatch Group SEA, Mr. Joseph Boudville, Brand Manager of OMEGA Malaysia, Mr. Tay Liam Khoon Executive Director of Sincere Fine Watches, and Dato’ Sieh Kok Chi, Honorary Secretary of Olympic Council of Malaysia.

As the countdown clock ticked towards the impending 29th Olympiad, more than 150 guests had the opportunity to view the OMEGA Beijing Olympic Collection, museum pieces of timekeeping devices that were actually used in the past Olympic Games and an exquisite replica of the pocket watch OMEGA delivered to the Los Angeles games in 1932, the first form of timekeeping device OMEGA presented to the Olympics. This event, jointly hosted by OMEGA and Sincere Fine Watches, will mark the beginning of a five day exhibition, from 18 June to 22 June, at the concourse of Suria KLCC.


The OMEGA Beijing Olympic Collection comprises six limited editions launched one by one at selected days leading to the Beijing 2008 Olympic Games. The first limited edition launched was the Constellation a year before the games. Then, on 25 October 2007, the De Ville Co-Axial Chronograph Limited Edition was launched to mark 288 days leading to the games. At minus 188 days, the Seamaster Aqua Terra Limited Edition was released in the market. With only 88 days to go, OMEGA unveiled the Constellation Double Eagle Co-Axial Chronograph and De Ville Prestige Limited Editions to the world. The sixth and last of this six part collection will only be released on 8 August 2008, in line with the opening of the Beijing 2008 Olympic Games and will only be available in Beijing.


Beside the timepieces, the timekeeping museum pieces that OMEGA specially flew in for the five-day exhibition are also must-see items. Look out for notable timekeeping devices like the widely popular OMEGA Scan‘o’vision and the” touch pad”. These devices may look simple on the outside but within lies a complication of technical details and electronic boards that allows precision and zero room for error. For instance, the OMEGA Scan’o’vision can capture 2000 scans of digital images per second and the famous “touch pad” must be sensitive enough to detect contact with the swimmer’s body to stop his or her own time but cannot be too sensitive so as to be triggered by the movement of water.


“This is the 23rd time OMEGA is appointed as official timekeeper of the Olympic Games and we are honored to be of service to some of the finest athletes in the world. Our continuous reappointment by the International Olympic Council bears witness to our commitment in providing the precise and instant information. The responsibility as official timekeeper is a big hat to wear as the whole world is watching and anticipating but we are proud and ready to tackle Beijing 2008 and moving forward, Vancouver 2010 and London 2012,” commented Mr. David Ponzo, Country Manager of the Swatch Group SEA on OMEGA’s involvement in the Olympic Games.


With reference the to the five day exhibition at Suria KLCC, Mr. Ponzo said, “This five-day exhibition is aimed, firstly, to celebrate the coming Beijing 2008 Olympic Games and secondly, to showcase OMEGA’s rich history in the Olympic Games. The significance of China to OMEGA begins in 1932, when both nation and corporation made their first entrance into the Olympic Games, China with their single athlete and OMEGA with its 30 groundbreaking stopwatches. Today, China is hosting the largest Olympic Games ever and OMEGA is providing 450 on-site professional timekeepers and technical teams.”


Further commenting on the exhibition, Mr. Tay Liam Khoon of Sincere Fine Watches said, “We are glad to be part of this great occasion and to work together with OMEGA. This is a very unique exhibition we have here and I believe it will be well received by the public. The timekeeping devices will surely evoke much curiosity and interest and the clock tower a sure attention grabber. It is an opportunity that is only presented once in four years and we thank OMEGA for choosing us as partners for this exhibition.”



The prestige watch manufacturer, OMEGA has a history that spans over 150 years. This includes pioneering experience in the many fields of watchmaking: from precision, competitions, sports timekeeping, design awards to watches for professional use in space or underwater. For more information, kindly visit our website


About Sincere Watch

Listed on the mainboard of the Singapore Exchange, Sincere Watch Limited, the watch specialist, is one of Singapore’s oldest and most established retailers of brand-name luxury watches. The Group began as a sole proprietorship in 1954 with a single shop along Singapore’s North Bridge Road and was listed on the Singapore Exchange in 1993. From a chain of just four boutiques during its pre-listing days, the Group has grown rapidly and today, it operates 39 outlets with a distribution network spanning 12 countries – Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, The Philippines, Thailand, Vietnam and India. The Group is renowned for delivering a comprehensive range of high-quality timepieces. With its innovative and creative spirit, Sincere Watch strives to constantly introduce new and unique retail concepts as well as exclusive product offerings throughout the region.