News detail

27 October 2009

OMEGA unveils its flagship boutique at prestigious ION Orchard with new ambassador Zhang Ziyi


Swiss luxury watchmaker OMEGA officially unveiled its flagship boutique at the prestigious ION Orchard with the brand’s new global ambassador, international film star, Zhang Ziyi. Located at ION Orchard #01-11, this latest opening marked OMEGA’s 53rd corporate boutique worldwide. The new boutique features a complete line of OMEGA’s world-class collections including luxury timepieces, exquisite jewellery, fine leather goods and another first for OMEGA, the new Aqua Terra Eau de Toilette pour Homme fragrance.

At the boutique opening, Stephen Urquhart, the President of OMEGA, presented Zhang Ziyi with a new Constellation watch and invited her to autograph the watch box before locking it up in a transparent safe. This watch will be the Constellation dream-come-true for one lucky guest. From now till 30 November, OMEGA VIP customers will be invited by the brand to the new flagship boutique to draw a key. Only one of these will open the safe and the lucky key holder will become the owner of this iconic timepiece.


Zhang Ziyi launches the 2009 Constellation Collection with a Constellation Exhibition

Simultaneously, together with Stephen Urquhart, Zhang Ziyi launched the eagerly-anticipated 2009 Constellation Collection in Singapore along with an exhibition at the atrium of ION Orchard.


The exhibition showcases the evolution of the OMEGA Constellation Collection over the last 60 years with a sterling display of its much sought-after historical pieces on display for the first time in Singapore alongside the 2009 collection.


Held on level 1, the atrium of ION Orchard, the Constellation Exhibition started on 27 October and will run till 8 November 2009. It is open daily to the public from 10am to 10pm.


The Stars of the Constellation Ball at St Regis, Singapore

On the same evening, OMEGA’s VIP guests were invited to dine among the stars together with Zhang Ziyi at the OMEGA Constellation Ball held at the St Regis, Singapore.


Present at the dinner were local OMEGA ambassadors, Ivy lee, Kym Ng and Yvonne Lim. They were supported by an equally glamorous cast that comprised of local celebrities - Phyllis Quek, Jaymee Ong, Melody Chan, Randell Tan, Ericia Lee, Zhang Yao Dong, Carole Lin Xiao Pei, Irene Ang and Beatrice Chia. Also on hand for the celebration were models Rebecca Tan and Bernie Chan, and American actor Bobby Tonelli.


Anchored by veteran host, Samuel Chong, the evening began with a striking visual presentation of "Bell at Dawn, Drum at Dusk”. The large screen displayed a seemingly chaotic vision which was transformed into a peaceful scene through time-lapsed images of the universe and the alternating appearance of the sun and the moon. Countless stars drew beautiful arcs in the vast expanse of the sky and slowly gathered to form one constellation after another.


The new OMEGA Constellation watches slowly emerged from among the radiant stars.


The Constellation's flame brightened the vast expanse of the universe in which popular movie images flashed by – from a pure and unsophisticated village girl in The Road Home, headstrong Jen in Crouching Tiger, Hidden Dragon, the elegant and divine blind dancer in House of Flying Daggers, to a gracefully restrained traditional Chinese woman in Forever Enthralled – all of them were distinctive characters perfectly portrayed by Zhang Ziyi in the past decade. Today, her dedication to the acting profession has won her a brand new role – OMEGA Ambassador. Her accomplishment and glamour has made her an ideal spokesperson for the OMEGA Constellation Collection.


Zhang Ziyi, who has been wearing a Constellation for over a decade, said, “The values of OMEGA – credibility, achievement and pioneering spirit – are what I have devoted myself to for the past ten years.“ She added, “When I was first approached by OMEGA I was very happy because the company is extremely well known and respected in China, where they have been since 1895.”


Mr Stephen Urquhart welcomed Zhang Ziyi as an OMEGA brand ambassador and explained the role, pointing out that the OMEGA ambassadors are much more than celebrity spokespersons – they become part of the OMEGA family.


OMEGA counts among its brand ambassadors some of the most accomplished men and women in the world. Three international superstars with remarkable achievements in the world of cinema and fashion, supermodel Cindy Crawford, Oscar-winning actress Nicole Kidman and Oscar-winning actor George Clooney, extended their best wishes to Zhang Ziyi in a videotaped message and welcomed her to the OMEGA family of ambassadors


As the newest member of the OMEGA brand ambassador, Zhang Ziyi not only brings elegance to the new Constellation but also inherits the unparalleled tradition of this classic collection that shines brightly in the world of luxury watchmaking.