News detail

18 November 2009

New Boutique to open at Chadstone Shopping Centre, Melbourne


On November 18th, OMEGA comes to Melbourne. Its new flagship store within the new luxury precinct at Chadstone Shopping Centre in Melbourne will be the 54th OMEGA Boutique. The company’s entire product palette will be on offer.

The flagship store is an important part of OMEGA’s retail strategy. In December of 2000, Nicolas Hayek, the Chairman of the Swatch Group, made a bold announcement at the grand opening of the first OMEGA Boutique in Zurich.


OMEGA’s ambitious goal, he said, was to extend the corporate boutique network to include 50 retail shops devoted exclusively to OMEGA products within ten years. OMEGA met that target in 2008.



The design


The new boutique in Melbourne unveils the very latest in the brand’s exterior and interior aesthetic, a first for Australia.


A stroke pattern above the displays casts shadows and reflects light – a perfect depiction of clouds, which gather water to generate the rain. Vertical tracks express rainfall. The rain, in turn, symbolizes time which is never still and which never returns in exactly the same form.


Finally, below the displays, chiselled and silvered glass represents an exposed cross section of the earth which conveys a history of time.


The Boutique displays a comprehensive selection of OMEGA timepieces as well as the brand’s Fine Jewellery and Leather Collections and the new OMEGA fragrance, Aqua Terra Eau de Toilette pour Homme.


In addition to the main showroom space, the boutique incorporates an enclosed area where VIP guests can view the products undisturbed and at an unhurried pace. The Boutique has a generous interior space of over 95m2.


The members of the specially-trained staff at OMEGA’s Boutique in Chadstone are enthusiastic about sharing their unparalleled knowledge of one of the world’s most respected watch brands.


Evolution and Revolution: The 2009 Constellation


On display is the next phase in the evolution of the OMEGA Constellation line, one of the world’s most popular and recognizable wristwatch collections. OMEGA’s redesign of the entire line was one of the most eagerly anticipated global launches of 2009.


The scope of the launch of these Constellations is unprecedented. With their upgraded features and updated design, their selection of dials and their diamond options, the appeal of the new Constellations will be extended to an even wider audience, attracting a whole new generation of Constellation wearers.


The Constellation Luxury Edition

Available exclusively from OMEGA Boutiques, the OMEGA Constellation Luxury Edition watches shimmer with round diamonds whose seemingly random distribution in an intriguing ‘snow-setting’ elegantly respects the geometry of each jewelled component of every watch.


The Luxury Edition was created to express the values of the Constellation line in the most glamorous terms imaginable. Its uncompromising luxury is represented by one of the most elegant wristwatch collections released in OMEGA’s 161-year history.



The OMEGA Boutique at Chadstone

Following its opening on the 18th of November, the OMEGA Boutique at the Chadstone Shopping Centre will be open from 9am to 5.30pm Monday to Wednesday, 9am to 9pm Thursday and Friday, 9am to 5pm Saturday and 10am to 5pm Sunday.