News detail

16 September 2010

Zhang Ziyi inaugurates OMEGA’s Seoul flagship boutique in style


OMEGA’s Flagship Boutique on Chungdam-Dong in Seoul, Korea welcomed superstar and brand ambassador Zhang Ziyi to its first major event.

The actress, acclaimed for her work in such films as Crouching Tiger, Hidden DragonMemoirs of a Geisha


In the evening, Zhang Ziyi was the guest of honour at a champagne cocktail event. Stunning in a short black dress with one shoulder accented by sequins, she also wore an OMEGA Constellation with a diamond-paved bezel. She addressed the audience and answered questions about her life and career.


As guests finished their dining, singer Lee Sun-Hwa performed some popular international hits. Her short concert was followed by a special prize drawing. Zhang Ziyi selected the names of lucky winners from among the invited guests who took home OMEGA products.   


The OMEGA Boutique is located in the W Building at 118-1 Chungdam-Dong and is open daily from 11 a.m. to 8 p.m. Chungdam-Dong has a reputation as a centre for art and fashion. OMEGA’s new store is part of the brand’s international network of corporate boutiques located at the best retail addresses around the world.


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