The 1187-square-foot OMEGA Boutique will offer the brand’s entire product palette, including products which are only available at OMEGA flagship stores.
The Costa Mesa Boutique is an important part of OMEGA’s retail strategy. In December of 2000, Nicolas Hayek, the Chairman of the Swatch Group, made a bold announcement at the grand opening of the first OMEGA Boutique in Zurich, stating that OMEGA’s ambitious goal was to extend the corporate boutique network to include 50 retail shops devoted exclusively to OMEGA products within ten years. By 2008, OMEGA had already met that target.
The Costa Mesa store, as one of fourteen OMEGA boutiques to open in the United States in 2011, is a central component of the next phase of the brand’s retail growth.
“There are a number of reasons for us to build up our network in the U.S.A. We are in a strong position thanks to our global success and we believe in America. We are confident that it is an ideal time to make this major commitment there,” said Urquhart.
Inside the OMEGA Boutique
When visitors enter the OMEGA Boutique, they will be warmly greeted by a staff who specialize in the 162-year-old watchmaker’s product line.
Beyond the sales areas are special displays with showcases featuring OMEGA’s brand ambassadors on one side of the hall and selections from the Fine Jewelry and Fine Leather collections on the other. There are also designs dedicated to special launches and to seasonal products.
The OMEGA Ladymatic, the brand’s newest line of mechanical watches for women, will be available in the boutique.
Expert after-sales service
One part of the Boutique is a customer service center offering expert consultation and warranty servicing on all OMEGA products. The members of the specially-trained staff at OMEGA’s Boutique in Costa Mesa are enthusiastic about sharing their unparalleled knowledge of one of the world’s most respected watch brands.
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