News detail

28 November 2011

Constellation of ultimate beauty shines with golden leaves


OMEGA unveils new Constellation ad campaign and inaugurates new flagship store in Guangzhou, China.

OMEGA officially inaugurated its new corporate flagship store at the premium shopping place Taikoo Hui in Guangzhou and introduced a new advertising campaign featuring the breathtaking Constellation watch and falling golden autumn leaves. President of OMEGA, Stephen Urquhart, as well as OMEGA ambassadors, Zhang Ziyi, Simon Yam, and Qi Qi, were present at the ceremony.



OMEGA Taikoo Hui corporate flagship store

Taikoo Hui  is located at the Tianhe central business district of Guangzhou. With a cluster of international luxury brand stores, it has become a new landmark of high-end shopping in Guangzhou and even in southern China. The new OMEGA corporate flagship store located in Guangzhou is committed to an unparalleled “watch palace” for watch connoisseurs, enthusiasts, and collectors.


The president of OMEGA, Stephen Urquhart visited the store and stated, “The Chinese market is significant to OMEGA’s global strategy. Our constant market expansion demonstrates OMEGA’s long-term commitment - to provide watch enthusiasts with a pleasant shopping environment and an exclusive customer service. The opening of OMEGA’s Taikoo Hui flagship store reflects our strong confidence in Guangzhou and the overall Chinese market. This flagship store will definitely become an ideal place for watch enthusiasts to discover the world of watchmaking. We hope that every customer entering this store will have the chance to appreciate the more than 160 years’ history of OMEGA in the watch manufacturing industry.”


The store carries the most comprehensive selection of OMEGA products, including the four major world-renowned watch collections; Constellation, Seamaster, De Ville, and Speedmaster, as well as the Fine Jewelry and Fine Leather. It also offers an elegant and comfortable shopping environment for Guangzhou’s watch aficionados, bolstered by prestigious customer services like a station of OMEGA watchmakers in store.



Constellation shines in red and gold

Later that evening, OMEGA unveiled the new Constellation ad campaign at the Tiger Club.  In the new ad campaign, the watch is a stunning 18K red gold Co-Axial Constellation with a diamond-paved bezel. The image in the campaign created by Bruno Dayan is characterized by the reds and the golds of the fall season. Bruno Dayan is one of the world's leading fashion photographers and videographers.


The Constellation has long been synonymous with the art of luxurious precision in its most refined form. Since 1982 it has featured the iconic "griffes" or claws that make it one of the world's most recognizable timepieces. In 2009, OMEGA redesigned and upgraded the Constellation. While the watches in the new line have all the elements that have made the Constellation such a success for so many years, they also proclaim their own identity.  With its upgraded features and updated design, its selection of dials, sizes, and its diamond options, the appeal of the Constellation line will be extended to an even wider audience – there is at least one Constellation ideally suited to every wrist. All the mechanical models within the Constellation collection are equipped with the revolutionary Co-Axial Escapement, which can reduce the friction among the parts that transmit energy to the other components, resulting in a reduced need for servicing for the movement and, above all, greater stability of the watch's precision over time.


Now OMEGA introduces the new Constellation ladies' models with the brand's in-house Co-Axial calibre 8520/8521, the revolutionary mechanical movement widely considered to be among the world's finest. The OMEGA Constellation Co-Axial watch was designed for the woman who cares as much about the mechanical movement inside the case as she does for its breathtaking beauty.