On December 8th, a host of celebrities braved the wind and rain to attend the opening of the OMEGA Westfield Stratford Boutique.
OMEGA, Official Timekeeper of the London 2012 Olympic Games, launched its largest boutique in Europe at the gateway to the Olympic Park, celebrating East London, the Games and some of the UK's best talent from the worlds of sport, music, T.V, fashion and film. OMEGA president Stephen Urquhart and world champion heptathlete Jessica Ennis hosted the evening.
Jessica Ennis, one of the UK's gold-medal hopes for the upcoming Olympic Games, dazzled the crowd in a jaw dropping black and white ensemble, a far cry from her track gear. Designers Percy Parker and Amy Molyneux both gave their fashion stamp of approval.
Popular TV presenter George Lamb kicked off the festivities as invited guests drank champagne and Molecular Margaritas. The unusual mix of celebrities from so many different professional fields led to some unusual encounters; for example, actor Benedict Cumberbatch was seen getting sporting tips from rugby union stars Rob Webber and Ollie Phillips.
Singer/songwriter Charlene Soraia brought her unique alternative folk stylings to the party and later in the evening, Professor Green and DJ IQ brought the house down with a stellar dance set. Supermodel David Gandy and popular British vocal group, The Overtones, were among the audience members who rushed to the front of the stage for a better view.
The eclectic gathering of party guests also included actors Tamzin Merchant and Freddie Fox, dancer Immodesty Blaize, promoter Henry Conway, menswear designer Patrick Grant, Olympic swimmer Mark Foster and athletics legend Linford Christie.
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