OMEGA, widely known for its role as Official Timekeeper at the Olympic Games, will continue to extend the same services to the IAAF Diamond League circuit in its 2012 season. OMEGA has been the Diamond League’s Official Timekeeper since its inaugural season in 2010.
The IAAF Diamond League is an annual series of one-day meets that intends, as one of its main goals, to enhance the worldwide appeal of athletics. The 14 meetings planned for 2012 will again include the most prestigious events on the European athletics calendar along with meetings in China and the United States and will kick off its ambitious schedule in Doha, Qatar on the 11th of May.
Stephen Urquhart, the president of OMEGA, said, “We are looking forward to timing the performances of the talented men and women competing in the international IAAF Diamond League meetings again this season. We already know many of these top athletes through our association with the Olympic Games and we are pleased to be part of this initiative which has played such an important role in bringing world-class athletics to an even wider audience.”
In addition to its timekeeping and data handling activities at some of the world’s highest-profile sporting events, OMEGA has been responsible for the development of much of the key technology in sports timing, including the Scan’O’Vision photofinish camera with its ability to “photograph time”.
OMEGA will also be using an updated athletics starting block for the 2012 Diamond League meetings. The runners' reaction times are measured entirely by the measurement of force against the back block and not by movement. The new blocks can detect the reaction times of every runner – from children through world-class sprinters – without changing any settings on the device. The central bar is thinner than that of the previous device allowing better starting positions for women and children. It has been reduced from 80 to 50 mm. The foot rest is now wider, having been expanded from 120 to 160 mm, allowing different starting positions.
OMEGA is serving as Official Timekeeper of the Olympic Games for the 25th time in London this summer and has extended its agreement with the International Olympic Committee through 2020.
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