In celebration of its role as Official Timekeeper of the Olympic Games, OMEGA, the Swiss luxury watchmaker is presenting its Olympic Timekeeping Exhibition at KaDeWe in Berlin from May 29 to June 27.
The exhibition includes equipment OMEGA has used in its role as Official Timekeeper of the Olympic Games over the past 80 years. This summer the brand will assume its timekeeping responsibilities for the 25th time at the London 2012 Olympic Games.
At the exhibition’s opening event, Peter Hürzeler, a member of OMEGA Timing’s board, conducted a special guided tour for the media. Visitors were also able to enjoy the German premiere of OMEGA’s “Start Me Up” television commercial featuring dramatic video sequences of athletes preparing for the start of their potentially life-changing events. The soundtrack pulses with the familiar strains of the Rolling Stones’ classic 1981 hit which was remixed by Don Was especially for the commercial.
The equipment in the exhibition represents OMEGA’s decades of sport timing expertise. The brand first served as Official Timekeeper in Los Angeles in 1932 and the display includes a split-seconds chronograph that was among the watches used to time every event.
Also on display is a photoelectric cell OMEGA developed in 1945 and which had its Olympic debut in London in 1948. More recent innovations in the exhibition are the electronic start pistol that was introduced in Vancouver in 2010 and a prototype of the world’s best-selling photofinish camera in the world, the OMEGA Photosprint.
There is also a selection of OMEGA watches that have a specific connection to the Olympic Games.
The presentation is impressive – it fills KaDeWe’s show windows and extends to 28 showcases inside the largest department store on the European continent.
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