News detail

17 July 2012

OMEGA opens new boutique in Prague


At the prestigious address in Prague, 6 the Old Town Square, visitors have the opportunity to see the full range of men's and women's watches from the main watch families Constellation, Seamaster, Speedmaster and De Ville.

A compelling innovation at the new OMEGA boutique in Prague is a new holographic display case, which, as the first one in the Czech Republic, offers a spectacular presentation of a watch, using a 3D effect. There are currently presentations thematically focused on James Bond, Ladymatic and Planet Ocean. A presentation associated with the London 2012 Olympic Games is also available. Since 1932 OMEGA has been a proud Official Timekeeper of the Games on 24 occasions and will assume the same role in London.


However, the product range in the boutique is not only focused on watches. Also on offer are women’s and men's jewellery and accessories - such as cufflinks - or even a luxury leather goods and men's fragrance.


Historical charm of the building where the OMEGA Boutique is accomodated
The OMEGA Boutique is distinguished not only by precious watches but by the stunning interior design. The floors are made of marble and the walls are designed with a “stucco" technique: colour is applied here in several layers - the gloss appears when the wall is wet polished. Champagne glass decorated with subtle gold OMEGA logos gives the rooms structure. The furniture is made of light wood that is complemented with the seating elements coated with fine, ivory-shaded leather. Additional parts of surfaces are decorated in shades of bronze. Hand-chiselled, silvered glass adds a particularly glamorous effect to the free-standing display cases. Vertical aluminium profiles then form a subtle transition between the glass and wooden parts. The direct and indirect lighting in the entire interior of the Omega boutique uses LED technology, which provides natural light colour.


Two custom-made chandeliers, called “Prague OMEGA” were exclusively delivered for the OMEGA Boutique in Prague. Each of them is composed of 144 pieces of glass tubes with a diameter of 22 mm and weighs over 130 kg. The chandeliers are perceived as the elements that comprise a virtual bridge between the style of the historic building in which the boutique is housed and the newer designs that can be seen in the interior of the shop.


Please see the location and opening hours of this new boutique using our store locator:


The Collection


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