News detail

21 August 2012

OMEGA announces its title sponsorship of the European Masters until 2017


OMEGA has announced an extension of its title partnership agreement with the European Masters golf tournament, the oldest competition of its kind in continental Europe.

OMEGA will continue its title sponsorship through 2017, continuing a partnership that began in 2001.


Commenting on the extended partnership, OMEGA President Stephen Urquhart said, “We are proud to sponsor such an esteemed and important tournament, and all of us at OMEGA look forward to having top players from around the world play golf in our beautiful home country. OMEGA’s continued role as title sponsor of the European Masters further establishes our brand as a driving force in golf, which is also supported by our partnership with The PGA of America and the forthcoming Ryder Cup in the US.”


The tournament, steeped in history and tradition, is one of the leading events in the Swiss sporting calendar and is co-sanctioned by both the European and Asian tours. OMEGA’s support has helped the organisers pursue their goal of attracting even more of the world’s leading golfers to the Alpine village of Crans-Montana.


Players who have confirmed their participation at the OMEGA European Masters include: OMEGA ambassador Greg Norman, fan-favourite John Daley, defending champion Thomas Björn, 2010 winner Miguel Angel Jiménez, Ryder Cup European team captain Jose Maria Olazabal, 2011 Open Championship victor Darren Clarke, winner of eight European Tour Order of Merit titles Colin Montgomerie, Chinese sensation Andy Zhang, and Thai golfer Thongchai Jaidee.


The OMEGA European Masters will take place 30 August to 2 September. Players compete for a title, trophy and red jacket in one of the world’s most scenic and beautifully-situated golf courses.