Actress Nicole Kidman was in Vienna on Saturday evening to help OMEGA launch new models in its Ladymatic collection and to introduce the global advertising campaign for the collection.
The multi-media campaign features Ms Kidman, who has been the “face of Ladymatic” since its international debut in 2010.
The façade of the Gartenpalais Liechtenstein, the venue for the event, was opulently lit with decorative projections, including the brand’s iconic Omega logo, and images from the new advertising campaign. The evening opened with a standing cocktail party in the palace, whose elaborate decoration with real trees suggested an enchanted forest. The guests were then seated in an upstairs dining room and following a choreographed dance performance, Nicole Kidman entered the room dressed in an embellished, sheer Oscar de la Renta gown..
OMEGA president Stephen Urquhart. Mr Urquhart welcomed more than 250 invited guests, as well as international media. Austrian/German actor Maximilian Simonischek served as the evening’s master of ceremonies.
Following the dinner, the party moved back downstairs and enjoyed dessert as Australian singer Shelley Harland performed her original songs, including “In the Dark”, the song selected by OMEGA as the soundtrack for the commercial.
More information about the spectacular launch of the new Ladymatic models will be available soon.
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