Swiss watchmaker OMEGA celebrates the U.S. premiere of Planet Ocean, a landmark new environmental documentary directed by Yann Arthus-Bertrand and Michael Pitiot. Josh Duhamel, who narrated the film, joined the luxury brand at a screening and cocktail party with SurfRider at the Pacific Design Center in Los Angeles, where notables, including Jesse Metcalf (Dallas), Justin Catwin (Shamless) and Larsa Pippen, mingled with director, Yann Arthus-Bertrand.
OMEGA, which invented the first diving watch in 1932, has a long legacy of creating timepieces that help explore and enjoy the oceans. With that history in mind, OMEGA funded Planet Ocean and commissioned acclaimed photographer, filmmaker and environmentalist Arthus-Bertrand and his non-profit organization, GoodPlanet, to create a film with the goal of raising awareness for protecting the oceans.
The 90-minute documentary, distributed by Universal, also draws on the talents of some of the world’s leading aerial and underwater cinematographers, oceanographers and biologists.
Arthus-Bertrand said of his partnership with OMEGA, "When OMEGA presented me with the Planet Ocean project, I accepted almost immediately; it was time to look at things directly, to illustrate and to denounce the dangers threatening our oceans and therefore our planet. This documentary is not intended to moralize, but rather to raise consciousness."
Duhamel said when asked about his role, “This documentary raises crucial issues about our oceans and I’m proud to play a part in it.”
In addition, the brand created a limited edition watch, the GoodPlanet Planet Ocean, to help promote the film. The watch will launch later this year. OMEGA has committed a portion of the proceeds from the Seamaster Planet Ocean 600M GoodPlanet to preserve the mangroves and seagrasses in Southeast Asia and educate the local population about conserving these important natural resources.
The film, which premiered at Earth Summit 2012 in Rio de Janeiro last June, will be made available free of charge to any interested NGO in order to ensure that it reaches the widest possible audience.
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