News detail

29 October 2013

OMEGA launches 100-day countdown to start of the XXII Olympic Winter Games 2014 in Sochi.


On 29 October, a celebration was held near the OMEGA Countdown Clock in Moscow's GUM with support from the Sochi 2014 Organizing Committee, Olympic champions and Sochi 2014 ambassadors.

OMEGA, the Official Timekeeper of the Olympic Games, invited Olympic champions Victor An, Lidiya Skoblikova and Alexey Yagudin, the worldrenowned Russian jazz musician Igor Butman and other Sochi 2014 Ambassadors to the launch ceremony for the 100-day countdown to the start of the Sochi 2014 Olympic Winter Olympics.

With only a little more than three months remaining before the start of the world’s highest-profile winter sporting event, the excitement and anticipation has continued to build as the OMEGA clocks in nine cities around Russia steadily count down the days, hours, minutes and seconds to the start of the Opening Ceremony on 7th February 2014.


Opening the 100-day countdown ceremony, CEO “Swatch Group RUS” Stephen Peter said: “One of the great virtues of the Olympic Movement is its ability to bring the nations of the world together in an arena that supersedes our political differences. This principle is more important today than it has ever been. While no one ever knows which countries will be represented on the medal podiums, one thing is certain: the athletes’ successful performances will have been timed or measured with incredible precision by OMEGA”.


The Sochi 2014 Olympic Winter Games will mark the 26th time that OMEGA has assumed the role of Official Timekeeper. The brand is looking forward to providing ist services to the IOC and the world’s finest winter athletes.

Among the athletes who took part in the event in order to support OMEGA initiative in expanding the Olympic spirit beyond Sochi were three-time Olympic champion Victor An, Olympic champion Alexey Yagudin, the Sochi 2014 Ambassadors: Igor Butman, and Lidia Skoblikova, the only six-time Olympic champion in the history of speed skating.

In their addresses to the audience, all the athletes noted the importance of the Sochi 2014 Olympic Winter Games for the whole country and the crucial role of OMEGA timekeeping technologies in determining the winners of the competitions. “Only OMEGA has a power to measure the 100th of a second that separates winning from taking part”– said Victor An.

“We are all waiting for the next Sochi 2014 Olympic Winter Games as a big celebration. I am immensely proud for our country and Olympic Russian team. I believe that the Olympics is a great opportunity for Russia, all participants and partners, including OMEGA, to show their strength, innovation and skills!” added Lidia Skoblikova.

In addition to Moscow, OMEGA Countdown Clocks are ticking in Sochi, St. Petersburg, Yekaterinburg, Nizhniy Novgorod, Rostov-on-Don, Pyatigorsk, Novosibirsk and Khabarovsk.

OMEGA is proud of its close collaboration with the International Olympic Committee, sports federations and athletes, and has the developed state-of-the-art timekeeping and data handling technology that will be used at the Sochi 2014 Olympic and Paralympic Winter Games.


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